Novo Nordisk Philippines’ “Truth About Weight” campaign has been awarded a Gold Anvil Award at the 2025 Anvil Awards, conferred by the Public Relations Society of the Philippines (PRSP), recognizing the campaign’s impact in advancing meaningful, science-based public health communication.
The Gold Anvil distinction underscores the campaign’s success in elevating national awareness of obesity as a chronic, complex disease—not merely a matter of personal choice.
Launched amid growing public health concern, the “Truth About Weight” campaign responded to data from the Food and Nutrition Research Institute (FNRI) showing that 4 in 10 Filipino adults are living with obesity. Through education and advocacy grounded in more than 25 years of global obesity research, Novo Nordisk Philippines worked to reframe the conversation around obesity—from stigma and blame toward science, understanding, and compassionate care.
The campaign helped drive broader recognition of obesity as a serious and undertreated disease linked to more than 200 conditions such as diabetes, hypertension, heart disease, and certain cancers, while contributing to greater public and policy engagement, including support for local health initiatives like the Quezon City Healthy Q.C. ordinance.
“This Gold Anvil Award affirms Novo Nordisk Philippines’ commitment to responsible, evidence-based communication that prioritizes public health, dignity, and long-term disease prevention—ensuring that conversations about obesity lead to informed action and better health outcomes for Filipinos,” said Wei Sun, general manager of Novo Nordisk Philippines.
“And Truth About Weight was an important starting point as we move into 2026. This work will evolve into NovoCare, strengthening how we support patients beyond awareness,” Sun added.
Widely regarded as the “Oscars of Philippine public relations,” the Anvil Awards of PRSP honor programs that demonstrate excellence in strategy, execution, and social relevance.
