Magwai and Real Bean Coffee Showcase Social Enterprise Solutions in Manila

Filipino-founded personal care enterprise MAGWAI and Vietnamese coffee enterprise Real Bean Coffee showcased their products at the ASEAN Inclusive Business Forum and MSME Summit in Manila on September 21 and 22, 2026, with support from the ASEAN Foundation and SAP.

The two businesses participated through the ASEAN Social Enterprise Development Programme (ASEAN SEDP) Elevate. They were selected for their progress during the programme’s mentorship and their potential to expand solutions rooted in the communities they serve.

Their participation created opportunities to present their products and connect with investors, potential partners, and regional markets.

Connecting community impact with business growth

MAGWAI focuses on sustainable personal care, while Real Bean Coffee works to improve farmers’ livelihoods through its coffee enterprise. Their inclusion brought two different approaches to social enterprise into the regional business gathering.

The selection reflects ASEAN SEDP Elevate’s goal of helping enterprises turn local impact into opportunities for wider growth.

“Through ASEAN SEDP Elevate, we continue to create pathways for social enterprises to grow and expand their impact across the region,” said Dr. Piti Srisangnam, Executive Director of the ASEAN Foundation.

For MAGWAI, the programme has provided guidance and connections to support its next steps.

“ASEAN SEDP Elevate has strengthened our strategy for growth through valuable mentorship and new connections,” said Czarina Carbonel, MAGWAI Co-Founder and CEO.

Carbonel said the company hopes to use those lessons to expand its reach and deepen its community impact.

Tailored mentorship and practical technology skills

Launched in 2026 as a continuation of ASEAN SEDP, Elevate connects 17 programme alumni from 10 ASEAN Member States with experts to address specific business goals.

Following a needs assessment, participants accessed one of five tailored tracks: Market Access, Investment Readiness, Social Impact, AI, or Custom.

Support includes one-on-one mentorship and business matchmaking with investors and strategic partners. SAP Masterclasses focus on applying artificial intelligence to market access, investment readiness, and social impact measurement.

SAP Southeast Asia President and Managing Director Liher Urbizu said the partnership seeks to help entrepreneurs develop the skills and confidence to apply technology to real business challenges.

Building a regional support network

According to the programme, ASEAN SEDP has supported 401 social entrepreneurs from 100 social enterprises across 10 ASEAN Member States over four years. It also reports that 83% of participating enterprises are led by women.

The Manila gathering gave social enterprises a platform to engage with governments, businesses, and investors as the Philippines serves as ASEAN Chair for 2026.

DTI Bureau of SME Development OIC Director Faye L. Solina said the department supports platforms that help social entrepreneurs access new markets, partnerships, and investment.

For MAGWAI and Real Bean Coffee, the event provided a chance to bring their products and community-focused business models to a wider audience, while building connections that could support their future growth.