LuLu Money, a leading cross-border payments provider in the Philippines, has officially announced its partnership with the Argentine Football Association (AFA), making it the Regional Fintech Partner in the Philippines, Malaysia, Singapore, and Hong Kong. This exciting move brings the reigning world champions closer to Filipino fans as part of a wider global agreement across ten countries under LuLu Financial Holdings.
The landmark deal was unveiled at a signing ceremony in Dubai, attended by notable personalities including Argentina’s World Cup-winning coach Lionel Scaloni and LuLu Financial Holdings Founder and Managing Director Adeeb Ahamed. The agreement is expected to run until mid-2026, aligning with the lead-up to the 2026 FIFA World Cup in the USA, Canada, and Mexico.
For Filipino communities at home and abroad, It represents more than just a corporate alliance. It connects the deeply emotional journey of overseas Filipino workers and their families with the global passion for football. With over 11 LuLu Money branches in the country and a digital platform under the BSP’s Electronic Money Issuer (EMI) license, the company is gearing up for exciting fan-centric campaigns.
Over the next 12 months, customers can expect exclusive contests, AFA-branded giveaways, match tickets, and unique opportunities to meet Argentine football stars. The LuLu Money Philippines AFA Partnership is not just about football—it’s a celebration of hope, community, and shared values.
According to Adeeb Ahamed, “The Argentine team symbolizes the same resilience and hope that our customers embody every day. This partnership is our way of honoring that spirit.” With strong community roots and growing football enthusiasm in the Philippines, LuLu Money’s collaboration with AFA promises to energize and unite fans like never before.
