Guided by the Group’s Joy for Tomorrow sustainability agenda, for Earth Hour 2026, the Jollibee Group will mark its largest participation yet by switching off non-essential lights across 5,354 stores and facilities worldwide.
MANILA, Philippines. March 26, 2026 – For Earth Hour 2026, the Jollibee Group will mobilize a record 5,354 stores and facilities worldwide—the highest number of participating locations in its history—across 17 brands to switch off non-essential lights, signage, and billboards in support of global action to protect the planet.
Earth Hour is a global initiative that encourages individuals, communities, and organizations to switch off non-essential lights as a symbol of collective responsibility and commitment to addressing climate change and energy conservation. This year marks the movement’s 20th anniversary, celebrating two decades of inspiring action for the planet.
“As a global organization spanning multiple continents, countries, and time zones, we value initiatives that unite us as one Jollibee Group. Our participation in Earth Hour reflects our belief that collective action across thousands of locations can create meaningful momentum for environmental responsibility,” said Pepot Miñana, Jollibee Group Global Chief Sustainability and Public Affairs Officer.
“Guided by our Joy for Tomorrow sustainability agenda, we will continue taking part in global initiatives that encourage responsible use of energy and strengthen our commitment to treating the world responsibly.”
The Group’s Earth Hour participation aligns with Joy For Tomorrow, which guides our sustainability efforts that help reduce carbon emissions and promote responsible stewardship of resources.
Participating brands for Earth Hour 2026 include: Jollibee, The Coffee Bean & Tea Leaf, Tim Ho Wan, Smashburger, Chowking, Red Ribbon, Highlands Coffee, Milksha, Greenwich, Hong Zhuang Yuan, Yonghe King, Mang Inasal, Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery.
