Penshoppe accelerated its 2025 fashion momentum with the launch of its “Full Speed Ahead” campaign at SM Cebu on August 3, headlined by endorsers James Reid and Brent Manalo.
The event drew a packed crowd celebrating style, homegrown legacy, trend-forward pieces, and community. The racing-inspired collection featured high-impact visuals of movement, power, and individuality, promoting fashion as both personal statement and mindset.
James Reid and Brent Manalo arrived in standout looks, engaging with fans, joining interactive activities, and performing live. Their presence reflected the brand’s values of inclusivity, authenticity, and camaraderie.
The launch also spotlighted Club Penshoppe, the brand’s rewards program that offers exclusive content, event access, and special offers through the Penshoppe app.
“We’re thrilled to have both James Reid and Brent Manalo as part of Club Penshoppe. They’re style icons in their own right, effortlessly cool and fashion-forward,” said Donnie Manaloto, Brand Communications Head of Penshoppe. “Having them represent the brand reaffirms Penshoppe as a top destination for trendy and affordable style.”
