Industry Experts Lead 33Rd National PR Congress at Solaire Resort North 

PRSP announces the 33rd National PR Congress, taking place on September 17 and 18, 2026, at Solaire Resort North. The flagship event redefines communication leadership in a hype-dominated era.

The 33rd National Public Relations (PR) Congress, with the theme STEWARD THE STORY: From Clout to Legacy, will be graced by a stellar lineup of thought leaders from some of the Philippines’ most influential organizations and industries.

Slated for Sept. 17 and 18 at Solaire Resort North, the annual gathering will bring together PR and communication professionals, educators, students, and industry leaders. They will benefit from their interaction with the following speakers:

• Roby Alampay, FVP and Head of Public Engagement, PLDT Inc.; Founder and Chair, PumaPodcast 
• Mon Isberto, APR, Communications Consultant, MediaQuest Holdings; Head, THINKaMuna Pilipinas
• Malyn Molina, Executive Adviser for Creative Economy, ASEAN Business Advisory Council; President and COO, EON Group
• Miko David, President, Digital Marketing Association of the Philippines; Managing Partner, David & Golyat
• Jen Aquino, Managing Director of Probe Productions
• Philip Dy, President, Metrobank Foundation, Inc.; Executive Director, GT Foundation

They will expound on topics corresponding to the pillars of current PR practice: authenticity, agility, and advocacy. Their respective presentations will be followed by panel discussions aimed at reinforcing the delegates’ understanding of and appreciation for the call for PR professionals to be more mindful, intentional, and responsible in stewarding the brand story.

“In an age where stories can go viral in seconds, our responsibility is to look beyond visibility and ask what kind of trust, values, and legacy our communication leaves behind,” said Ana Pista, APR, President of PRSP. “This National PR Congress brings together diverse voices to help us navigate that responsibility with greater purpose and integrity.”

“We designed the National PR Congress around the realities communicators face today—from dealing with the proliferation of disinformation that challenges the authenticity of brand narratives to coming to terms with the widespread use of artificial intelligence; from leveraging the creator economy and optimizing influencer partnerships to agreeing on measuring the tangible impact of our PR efforts, and ultimately, doing our bit to harness PR in building a better world for the next generation,” said Ed Timbungco, APR, Chair of the 33rd National PR Congress.  

The 33rd National PR Congress is made possible through the support of a wide range of sponsors and partners. Leading the roster is platinum partner Philip Morris International, while silver partners include Carma Asia Philippines, Inc., Development Bank of the Philippines (DBP), International Container Terminal Services Inc. (ICTSI), Meralco, and Pascual Laboratories. The corporate partner for the event is SM Foundation, Inc., with Grupo Agatep serving as the creative agency. Media partners are Daily Tribune, GMA Network, and Nerve.

Learn more about the 33rd National PR Congress, its agenda, featured speakers, and registration information here: https://app.glueup.com/event/steward-the-story-from-clout-to-legacy-181533/