Passion and self-expression took center stage as Filipino Gen Zs were inspired to unapologetically chase their “wants” – whether in fashion, gaming, or most especially, dancing. Embracing individuality and bold declarations of desire, Royal, one of the Philippines’ well loved flavored drinks, encourages young Filipinos to live life on their own terms.
At the heart of this campaign is the Royal HATAW? Ito Ang Gusto Ko Dance Competition, a nationwide event that celebrates the passion, creativity, and unique energy of Filipino dancers.
On December 7, the competition crowned its champions at Ayala Malls Market! Market! Fifteen regional qualifiers from Mindanao, Visayas, and Luzon showcased their talents, battling for the coveted title of the first-ever Royal Dance Crew and the grand prize of PHP 500,000.
WINNER: FOLK JUMPERS
1ST RUNNER UP: THE CREW
2ND RUNNER UP: ASTROPHILE
ITO ANG GUSTO KO CREW:
‘ITO ANG GUSTO CREW’ (People’s Choice Award): SLIM SHADOW
The first and second runners-up took home PHP 200,000 and PHP 100,000, respectively, while the Ito Ang Gusto Crew (People’s Choice Award) received PHP 50,000. Stay tuned for event highlights on Royal’s Facebook and Instagram.
