What if your next grocery purchase could help save a life? That’s the heart behind the newly launched “Share-the-Love with Heart Mate” campaign, an initiative from Heart Mate Canola Oil in partnership with Robinsons Supermarket. As part of its 25th anniversary celebration, the brand is donating ₱5 to the Philippine General Hospital Medical Foundation, Inc. (PGHMFI) for every Heart Mate Canola Oil product sold in any Robinsons Supermarket nationwide.
Running from July 15 to October 15, 2025, this campaign transforms a daily kitchen essential into a meaningful contribution. Proceeds from each bottle sold will help provide essential medical assistance, treatments, and resources for indigent patients under PGHMFI’s care — many of whom are battling chronic or critical conditions without sufficient means.
This initiative builds on the momentum of Heart Mate Canola Oil’s “New Look. Same Love.” campaign, which showcased the brand’s refreshed packaging and commitment to health. With “Share-the-Love with Heart Mate,” that commitment expands beyond the household, touching the lives of others through accessible, community-driven care.
“At Robinsons Supermarket, our mission is to bring hearts to every cart — and through this collaboration, we’re helping extend that love to families facing difficult medical journeys,” said Kerwin Legarde, Group General Manager of Robinsons Supermarket.
Fly Ace Corporation’s VP for Marketing, Abigail Ng-Reyes, emphasized the brand’s desire to make its 25th year truly meaningful. “At the heart of our brand is the belief that health and wellness should be accessible to every Filipino. This campaign allows us to live that promise and bring compassion into everyday choices.”
Dr. Telesforo E. Gana Jr., Chairman and President of PGHMFI, added, “We are deeply grateful. These donations help bridge the healthcare gap for many Filipinos who rely on the foundation for life-saving support.”
With zero cholesterol, low saturated fat, and a healthy dose of Omega 3 and 6, Heart Mate Canola Oil supports a healthier lifestyle for consumers — and now, for PGH patients as well. It’s a simple bottle that represents nourishment, compassion, and impact.
Cooking with Heart Mate Canola Oil is no longer just about healthy meals. It’s about feeding a bigger purpose — one meal, one bottle, and one act of love at a time.
