The Tourism Promotions Board (TPB) Philippines has just appointed two major Korean stars—Kim Myung Soo and Choi Bo Min—as their newest Tourism Ambassadors for Korea. It’s a bold step to strengthen the bond between the Philippines and South Korea, especially in the realm of travel.
The official announcement took place on December 14, 2025, at Consuelo by Chef Vince Garcia, where the two artists appeared in custom creations by Filipino designer Avel Bacudio. Their outfits featured intricate embroidery inspired by iconic Filipino elements such as jeepneys, the bahay kubo, and street vendors, and were crafted from handwoven abaca, piña, silk cocoon, and inabel. More than just celebrated personalities, Kim Myung Soo and Choi Bo Min are now officially partners of TPBPHL, with a shared mission to inspire more Korean travelers to visit and explore the Philippines.
They wasted no time getting started. The two stars arrived in the Philippines from December 13 to 14 for a fast-paced trip full of specially curated experiences. They began their visit with a round of golf at Beverly Place Golf Club in Clark, Pampanga—known for its beautiful scenery, excellent facilities, and a premium leisure atmosphere. It’s exactly the kind of destination that highlights the country’s wellness and luxury appeal.
The following day brought even more excitement. Both stars took part in the PUMA Clark Half Marathon. Choi Bo Min joined the 5K run alongside local fans, while Kim Myung Soo took the stage with TPB’s Chief Operating Officer, Marga Nograles. He mentioned his desire to visit Siargao soon and even hinted at inviting his fellow INFINITE members for the next trip.
So, why were these two chosen? The answer is simple. Both Kim Myung Soo and Choi Bo Min have genuine connections to the Philippines and a significant influence across Asia. Kim Myung Soo—actor and member of K-Pop group INFINITE—has visited the Philippines multiple times for concerts and fan meetings. Over the years, he has formed a meaningful bond with the Philippines, rooted in his continued presence and strong relationship with Filipino fans. He’s also preparing for new projects, which will only expand his global reach.
Choi Bo Min’s journey is equally noteworthy. He has been steadily building a loyal Filipino fanbase since joining the local TV series Beauty Empire, spending a total of four months traveling back and forth to the Philippines. This extended time allowed him to immerse himself in the culture, explore different locations, and experience local cuisine, further strengthening his familiarity with the country. With a new drama set to premiere next year, his profile is on the rise, helping to bridge even more Korean fans to the Philippines.
The two artists are supported in the Philippines through local management and agent services provided by GLXY Talent Management, a subsidiary of Universal Records Inc.
Now, as official TPBPHL Tourism Ambassadors, we’ll be seeing more of Kim Myung Soo and Choi Bo Min soon—from destination tours and digital campaigns to a variety of promotional events. Whether it’s beaches, city attractions, wellness getaways, or cultural landmarks, they’ll be showcasing it all. The goal is to leverage their star power and authentic love for the Philippines to inspire more Koreans to discover the country for themselves.
With these two leading the way, the partnership marks a new chapter in promoting Philippine tourism. It’s not just about beautiful destinations—it’s about encouraging people to create lasting, meaningful memories in the Philippines.
