GAC International Philippines, Inc. (“GAC International Philippines”) today announced the further strengthening of its direct local operations in the Philippine market. This move reflects the company’s long-term commitment to investing in products, distribution networks, customer service, and operational capabilities, and marks an important step in advancing the ONE GAC strategy in the Philippines.
Market Positioning and Development Context
The Philippines is an increasingly important market for GAC Group in Southeast Asia. In response to the growing demand for intelligent mobility, hybrid, and electric vehicle technologies, GAC Group—through GAC International Philippines—is placing greater strategic emphasis on the Philippine market by further strengthening its local presence, enhancing organizational capabilities, improving operational efficiency, and elevating customer service delivery.
By reinforcing its direct operations, GAC International Philippines aims to work more closely with Filipino customers and partners, ensuring greater alignment between brand strategy, market execution, and customer experience to support long-term and sustainable growth.
ONE GAC Brand Strategy: One Brand, One Channel, One Service
Guided by the ONE GAC brand philosophy, GAC International Philippines will integrate its existing GAC MOTOR, AION, and HYPTEC product and business presence in the Philippine market under a single unified GAC brand framework.
This strategic integration will focus on:
● One Unified Brand: Presenting a clearer and more consistent brand identity under GAC;
● One Integrated Channel: Optimizing sales and service networks to enhance efficiency and market responsiveness;
● One Unified Service Standard: Delivering a more reliable, consistent, and customer centric ownership and aftersales experience.
Through the ONE GAC strategy, GAC International Philippines will offer Filipino customers a broader and more diverse product portfolio and advanced technology experience, while empowering local dealers and partners with stronger momentum, clearer direction, and enhanced growth opportunities.
Next-Generation Product Roadmap and Local Investment
GAC International Philippines is actively preparing to introduce a new generation of vehicles to the Philippine market, including the latest hybrid and electric models. Over the course of 2026, GAC International Philippines plans to launch six to eight new products, progressively expanding its product portfolio in line with market demand. These introductions will further strengthen GAC’s competitiveness and demonstrate the company’s long-term commitment to investing in the Philippine market. Service Continuity and Local Infrastructure Development.
Service Continuity and Local Infrastructure Development
Alongside brand and product integration, GAC International Philippines continues to invest in strengthening local operational foundations, including:
• Operational and process optimization to enhance execution efficiency; • Dealer network support to ensure stable sales and aftersales operations; • Parts supply capability enhancement through localized warehousing and logistics improvements.
GAC International Philippines confirms that all authorized dealerships remain fully operational. Warranty coverage, aftersales services, and parts availability continue without disruption, ensuring customer confidence and peace of mind.
Looking ahead, GAC International Philippines will continue to advance under the ONE GAC strategy, integrating global resources with localized execution to deliver high quality, future-ready mobility solutions for the Philippine market.
