Fwd Launches the One for Pet Lovers to Protect Advocates While Supporting Animal Welfare

The One for pet lovers blends protection and advocacy

Pets are part of the family for most Filipinos. According to 2024 data, 68% of households own a dog or a cat, making animal care and welfare a shared cause nationwide. Yet, despite the booming pet care industry valued at 348.5 million USD in 2025, over 13 million dogs remain strays, struggling without homes or proper care.

FWD Life Insurance Corporation (FWD) responds to this need with The One for pet lovers, a unique one-year life insurance plan that protects policyholders while helping fund animal welfare programs through the Philippine Animal Welfare Society (PAWS).

Protecting people, helping animals

The plan offers customizable benefits for accidental death and critical illness. Every policy purchased supports PAWS initiatives, including medical treatment, rehabilitation of rescued animals, and campaigns against animal cruelty.

This dual-purpose protection acknowledges the strong bond between people and pets. Studies show that 98% of pet owners report better mental and emotional health from having pets. FWD integrates this reality into its advocacy, reminding pet owners that protecting themselves also helps animals in need.

“As the insurer of the next generation, we believe protection today goes beyond financial security. It is about safeguarding the vulnerable and nurturing compassion,” said Gavin Lai, FWD’s Chief Marketing & Digital Commerce Officer.

Building a compassionate community

Beyond individual coverage, FWD envisions a wider network of policyholders who are bound by empathy. Each policy contributes to PAWS’ mission of saving and rehabilitating stray and abused animals.

“Every rescued animal tells a story of second chances,” shared Atty. Anna Cabrera, PAWS Executive Director. “Through FWD’s support, our work continues.”

For as low as ₱330 per year, Filipinos can secure coverage and help save lives by purchasing directly on the FWD Online Shop.