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Home»Business»Ever Bilena – Fifty years of elevating beauty and cosmetics industry growth
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Ever Bilena – Fifty years of elevating beauty and cosmetics industry growth

Team Manila RepublicBy Team Manila RepublicJune 3, 2024No Comments2 Mins Read
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The Chamber of Cosmetics Industry of the Philippines (CCIP) commemorated its Golden Anniversary with a grand celebration held at the OKADA Golden Ballroom.

The momentous event gathered past CCIP presidents and esteemed members, including industry stalwarts: Silliman Sy of Ever Bilena Cosmetics, Inc., Cecilio Pedro of Lamoiyan Corporation, and Willie Evangelista of Personal Collection.

The celebration was further graced by the presence of Atty. Rowel Barba, director general of the Intellectual Property Office of the Philippines, and Dr. Samuel Zacate, director general of the Food and Drug Administration of the Philippines.

Dr. Zacate, in his address to CCIP members, emphasized his vision for the Philippines to become a leading competitor and a prime destination for beauty products in the region.

CCIP president Christine Michelle Reyes echoed this goal during her speech, unveiling the Chamber’s new tagline for the year: “Elevating Beauty, Accelerating Growth.” Reyes reiterated the CCIP’s unwavering commitment to championing the local cosmetics industry, serving its members, and acting as the industry’s voice in government affairs.

The 50th Anniversary celebration marks a significant milestone for the CCIP, recognizing its long-standing dedication to fostering the growth and development of the Philippine cosmetics industry.

As the Chamber looks towards the future, it remains steadfast in its mission to elevate Filipino beauty products and propel the country’s position in the global beauty market.

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