7-Eleven Philippines is taking fried food cravings to the next level with the launch of Crunchito, the newest brand character for Crunch Time.

Crunch Time has long been the go-to choice for fried chicken and quick meals. Its lineup includes fried chicken, chicken fillet, siomai, and Crunchy Pan. Now, customers can enjoy not just food but also motivation from Crunchito, dressed in a fried chicken suit and ready to hype up every kapitbahay.
Crunchito represents the energy and satisfaction that comes with every Crunch Time bite. With his motivational vibe, he turns ordinary meals into FRY-nalo moments.
To celebrate his debut, 7-Eleven offers a free XL rice upgrade with every order of 2-Piece Crunch Time Fried Chicken at P175 or Double Chicken Fillet at P112. This promo runs from August 20 to September 2, 2025, across participating stores.
With over 2,400 branches nationwide, Crunch Time remains a favorite for its quick service, large servings, and homestyle taste. The addition of Crunchito gives every meal a fun, winning touch for loyal customers.