Showcasing Readiness for Purpose-Driven Global Events
Cebu reinforced its growing stature as a leading meetings, incentives, conferences, and exhibitions (MICE) destination in Southeast Asia with the official launch of the Cebu MICE Guidebook during the ASEAN Tourism Forum’s Travel Exchange (TRAVEX), held at the Mactan Expo in Mactan Newtown.
The guidebook was unveiled at a pivotal moment, coinciding with one of the region’s most influential tourism gatherings, attended by delegates from different ASEAN countries, senior government leaders, and industry decision-makers.
Designed as a strategic resource for international event planners, associations, and corporate organizers, the Cebu MICE Guidebook presents a comprehensive overview of the destination’s ability to host meetings that bring together diverse communities, ideas, and shared purpose.
The guidebook is the product of a collaborative effort motivated by the Cebu Chamber of Commerce and Industry and its industry leaders, who have long championed initiatives positioning the province as both a tourism and business hub. Developed through close coordination between private-sector stakeholders and public agencies, the project was conceived for Cebu Business Month 2025 and further refined for its official release at the ASEAN Tourism Forum. It features close to 300 establishments and service providers across key MICE service pillars, including hotels, venues, transportation providers, professional conference organizers, and event suppliers.
Cebu’s fundamentals further support this momentum. With over 20,000 guest rooms and accommodation options available daily, a growing portfolio of venues, and an established mix of dining, retail, and lifestyle experiences, the destination is equipped to host events of varying scale and complexity while delivering memorable delegate experiences beyond the meeting room.
For Cleofe Albiso, President of the Cebu MICE Alliance and Managing Director of Megaworld Hotels & Resorts, the guidebook reflects Cebu’s broader aspiration to host events with meaning and long-term value.
“As an alliance, our goal is to bridge the world with what Cebu has to offer—efficient event solutions, creative talent, and trusted local partnerships,” Albiso said. “More than a destination, Cebu invites the global community to engage with its people, culture, and purpose, creating opportunities for inclusive and sustainable growth.”
The launch of the Cebu MICE Guidebook signals Cebu’s steady evolution into a future-ready MICE destination, anchored on collaboration, service excellence, and community engagement. As the global meetings industry increasingly prioritizes intentional, values-driven gatherings, Cebu positions itself as a destination prepared to host events that create impact—both for delegates and for the communities that welcome them.
