Brandon Liu Drives Penshoppe Global Growth with New Endorsers and Full Speed Ahead Campaign

Brandon Liu, Brand Director of PENSHOPPE, is pushing the fashion label’s expansion into high gear with a bold mix of global ambassadors, strategic market growth, and creative campaigns under the FULL Speed Ahead banner.

Since taking the lead at PENSHOPPE, Liu has elevated the brand’s profile with a powerful roster of endorsers. Team PENSHOPPE now includes global names like Zac Efron, Ian Somerhalder, Leighton Meester, Cara and Gigi Hadid, Kendall Jenner, Bella Hadid, Sandara Park, Nam Joo-hyuk, Han So Hee, and K-pop group NCT DREAM. In October 2024, Filipino pop group BINI joined the lineup, adding local star power to the international mix.

Liu’s leadership has driven campaigns that balance high-energy streetwear with refined elegance. Bella Hadid’s California street-style shoot and Han So Hee’s minimalist campaign reflect PENSHOPPE’s range and adaptability.

Key achievements include:

• Expanding market presence in Southeast Asia and the Middle East, plus e-commerce growth in Singapore, Malaysia, Hong Kong, and Taiwan.
• Securing high-profile contracts with global icons, generating strong media impact.
• Strengthening local roots with BINI’s involvement in multi-platform campaigns.

Liu says PENSHOPPE’s growth relies on creativity, inclusivity, and value, ensuring products remain authentic and accessible while resonating across cultures.

At the August 3 media engagement in Cebu City, Liu will share PENSHOPPE’s global strategy and future direction alongside Golden ABC’s legacy leadership.