Filipinos, a caring, nurturing people, use food as their love language. Kumain ka na ba? is the most frequent question asked of family members and guests. When they leave home, there is usually a pabaon. The habit of preparing and bringing packed lunch to work, school or on leisure trips is part of the culture of nurture.
Recognizing this endearing Pinoy trait along with the rush-rush quality of life these days, Bounty Fresh created “Basta Baon, Bounty Fresh”, a mix of different product lines designed to make packed meal preparation easier and more convenient. Now it’s easy to make effortless baon : hunger-easing snacks or delicious, conveniently packed “ulam” to be enjoyed away from home,
The initiative directly addresses the need of parents, partners, students and professionals to prepare convenient, flavorful, and fresh packed meals to take to school, work or on long or short trips. It underscores the company’s commitment to providing accessible and high-quality food solutions that fit the busy lifestyles of modern Filipinos.
There are “Crispy and Crunchy Options” – a selection of breaded chicken products made from 100% chicken meat that consist of Nuggets, Sticks, Chicken Popcorn, Mixed Shape Nuggets, and Chomps that are convenient and enjoyable options for a quick bite or as component of a larger meal.
There are “Savory Sensations” consisting of ready-to-cook sariwa, malinis and tender pre-seasoned meats like Pork Tapa, Pork Tocino, Garlic Longganisa, and Chorizo Style de Cebu that provide authentic Filipino flavors with minimal preparation time.
There are also “Baon Essentials”– high-quality, golden yolk Premium Eggs that can jumpstart the day with a protein-rich meal-in-itself, alongside a wide range of fresh chicken cuts that are raised with No Antibiotics Ever, including whole and marinated options, for those who prefer to cook from scratch.
“We understand the daily juggling act our consumers face,” said Stephanie Guerrero, Vice President for Marketing of Bounty Plus Inc. “Preparing baon should not be a source of stress. Through ‘Basta Baon, Bounty Fresh,’ we are providing practical solutions that allow individuals and families to enjoy fresh, delicious meals, no matter how packed or busy their schedule is.”
Guerrero says the “Basta Baon, Bounty Fresh” initiative aligns with Bounty Fresh’s broader “The One You Deserve” thrust that emphasizes the company’s dedication to supporting consumers in making healthy and convenient food choices.
The launch comes at a time when, according to a recent study by Food Industry Asia (FIA), 81% of Filipinos recognize their personal responsibility in maintaining a healthy, balanced diet. Bounty Fresh aims to bridge the gap between this desire and the realities of time-constrained meal preparation, added Guerrero.
Bounty Fresh also emphasizes its role as a trusted partner in providing quality and freshness in the poultry foods market. The “Basta Baon, Bounty Fresh” initiative reinforces this commitment by offering accessible and convenient solutions for everyday meal preparation.
Consumers are encouraged to explore the range of Bounty Fresh products to discover how they can simplify their meal preparation routines and enjoy delicious, worry-free baon every day.
The “Basta Baon, Bounty Fresh” products are now available at bountyfreshmarket.ph and in all leading supermarkets and online grocery shops nationwide.
