AnyMind Avatar Bank speeds up live commerce campaigns with ready-to-use AI avatars
AnyMind Group has launched the new Avatar Bank feature on its AI-powered live commerce platform, AnyLive. The update lets brands pick from a ready library of AI avatars for their live streams, instead of creating new ones from scratch.
The feature helps brands save time and money, making it easier to execute live commerce campaigns faster. With avatars already available, brands can start live streaming in as little as one week. This makes campaign planning more flexible, allowing quick adjustments to product launches or seasonal promotions.
AnyLive combines AI and e-commerce to power live selling sessions that can run around the clock. AI avatars can speak in multiple languages, expanding brand reach across different markets. The platform also collects and analyzes performance data from live streams, helping brands optimize scripts, content, and audience engagement.
The Avatar Bank builds on this by giving brands two options. They can either design their own unique avatars or use pre-existing ones for faster rollouts. This hybrid setup supports both long-term branding and on-demand activations.
Kosuke Sogo, CEO and co-founder of AnyMind Group, said the Avatar Bank has already been adopted by brands in Thailand, Malaysia, and Vietnam. “This update makes it easier than ever for brands to incorporate AI avatars into their live commerce efforts,” he said.
In the Philippines, AnyMind Country Manager Mayi Baviera shared that local creators are exploring AI-driven live selling. “For brands, the Avatar Bank opens up new ways to engage consumers with cost efficiency and speed,” Baviera said. “Filipino audiences are highly social and digital-first, so being fast and relevant matters.”
