Filipinos are the top supplement users in Asia Pacific, according to the 2025 Herbalife Asia Pacific Responsible Supplementation Survey. The study revealed that 89% of Filipinos take health supplements, surpassing Indonesia (88%) and Taiwan (86%). Most Filipinos use supplements to support general health and immunity (70%), boost energy and focus (42%), and improve sleep or manage stress (35%).
The survey, conducted online in May 2025, gathered responses from 9,000 consumers across 11 markets, with 1,000 participants from the Philippines.
Herbalife Philippines General Manager Allan Domingo said Filipinos stand out for their commitment to responsible supplementation, with 94% valuing science-backed decisions. He noted that Filipinos are savvy consumers who seek credible information before making health choices.
Doctor-First Culture
Filipinos rely heavily on healthcare professionals for supplement advice. About 76% consult doctors or nutritionists, making the Philippines one of the most doctor-first countries in the region. Nearly all respondents (95%) said trust in a supplement provider influences their purchase decisions. Key factors driving this trust are professional recommendations (77%), proof of quality controls (44%), and brand reputation (39%).
Capsules Preferred Over Gummies
Capsules are the most popular supplement format, chosen by 61% of Filipinos, the highest in the region. Consumers emphasized that accurate dosage plays a vital role in sticking to their health routines, with 89% considering it extremely important.
Preventive Health and Optimism
Preventive health practices remain a priority. Nearly all respondents (97%) said prevention is critical to their well-being. In the past year, 67% took supplements, 65% improved their diet, and 56% increased physical activity. Looking ahead, 70% of Filipinos feel confident about reaching their health goals in 2025, with Millennials (70%) and Gen Z (72%) leading the optimism.
Domingo added that Herbalife is committed to supporting preventive health in the Philippines by offering science-based products, certified quality, and trusted nutrition education.
