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Home»Lifestyle»AISIN at 60: Driving the Japanese Standard in Every Filipino Journey
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AISIN at 60: Driving the Japanese Standard in Every Filipino Journey

GabrielBy GabrielSeptember 3, 2025No Comments2 Mins Read
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AISIN celebrates 60 years of shaping the global automotive industry with trusted Original Equipment (OE) parts. Founded in 1965 in Japan, the company has become the world’s top manufacturer of automatic transmissions and a proud member of the Toyota Group. Today, AISIN supplies OE-grade components to leading carmakers such as Toyota, Honda, Mazda, Subaru, Isuzu, Mitsubishi, and Volvo.

In the Philippines, AISIN’s presence is deeply rooted. Through Toyota Aisin Philippines in Sta. Rosa, Laguna, the brand ensures locally assembled vehicles carry Japanese reliability. Its aftermarket distribution, managed by Riken Motor Sales, Inc., makes AISIN parts accessible nationwide for Filipino motorists, retailers, and service shops.

“AISIN does not just meet standards, it sets them,” said Marlon Beraquit, Deputy Chief Representative, AISIN Philippines. “For 60 years, AISIN has been the quiet force behind reliable vehicles. In the Philippines, that reliability is now just one part away.”

AISIN’s aftermarket catalog includes drivetrain components, cooling systems, ADVICS braking systems, engine parts, lubricants, fluids, filters, and wipers. This wide portfolio positions the brand as a one-stop OE-grade solution for Japanese and Asian vehicles, which dominate Philippine roads.

As it looks to the future, AISIN is investing in sustainability, electrification, and next-generation vehicle systems while staying true to its core values of durability, safety, and precision. “At 60, AISIN is not slowing down. Our mission is to be part of every Filipino’s motoring journey, from the first gear to the last,” said Keisuke Fukuda, Chief Representative of AISIN Philippines.

AISIN remains the trusted choice for drivers who want factory-grade reliability. When you bring in your car for servicing, ask for AISIN to ensure the same original quality your vehicle was built with.

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Gabriel
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Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.

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