AIA Philippines and BPI AIA Life Assurance Corporation showed continued support for both student-athletes and professional volleyball players as marketing partners of the One Sports broadcast of the UAAP Season 87 and the Premier Volleyball League (PVL). AIA Philippines teamed up with One Sports to broadcast the UAAP Men’s Basketball Tournament and UAAP Cheerdance Competition, while BPI AIA extended its support to the PVL broadcast. This joint effort highlights AIA’s mission to empower Filipinos to live healthier, longer, better lives through sports.
As naming sponsor of the AIA Rebounder of the Year award, AIA Philippines recognized Far Eastern University’s center Mohamed Konateh for his impressive average of 16.7 rebounds per game. Konateh also received a PHP 50,000 cash prize. Meanwhile, the NU Pep Squad, UAAP Season 87 Cheerdance Champions, took home a PHP50,000 cash prize as winners of the AIA Ascend Best Aerial Performance award.
Building a healthier future through sports
AIA’s support for Filipino sports stems from the company’s purpose: to help people live healthier, longer, and better lives. An active lifestyle achieved through participation in various sports is a key path toward better health, and team sports support not just physical health, but through community and connection, while also promoting mental health.
“At AIA, we are committed to empowering people to achieve better health,” says Melissa Henson, Chief Marketing Officer, AIA Philippines. “There are many ways by which we can improve our health, such as being more physically active. Participating in sports can play a big part in this, and recognizing that different individuals enjoy different activities, it is important for us to support a variety of sporting events. This allows us to broaden our reach and engage more Filipinos in building a more meaningful journey toward better health.”
Championing Filipino athletes
Partnering with One Sports for UAAP and PVL was a natural fit for AIA Philippines and BPI AIA as they champion the value of sportsmanship and healthy competition in further empowering Filipinos to take charge of their health and wellness — attracting diverse audiences united by their shared passion for sports.
AIA, in fact, is a global principal partner of Tottenham Hotspur Football Club, one of the top-ranking teams in the English Premier League. Since 2019, AIA Philippines has also been a sponsor of the AIA 7s Super League, a seven-a-side football league in the Philippines that aims to support domestic teams from the grassroots level through open tournaments across men’s, women’s, and youth divisions. AIA Philippines was also the presenting sponsor at the 2024 Rock ‘N Roll Run Series Manila, the only Asian leg of the world’s largest running series. AIA will be the title sponsor this 2025. These various commitments seek to support athletes and enthusiasts across a range of sports in the Philippines.
AIA’s dedication to Filipino sports continues with its sponsorship of the One Sports broadcast of UAAP Season 87’s Women’s Volleyball Tournament this February. With these ongoing efforts, AIA Philippines and BPI AIA continue to inspire the next generation of athletes to achieve greatness in health and wellness both on and off the field.
