Accor, a global hospitality leader, convened more than 300 General Managers from across Asia, together with its global leadership team, for the Asia Leadership Conference 2026, held from 3-5 February 2026 at Novotel Manila Araneta City in the Philippines. Under the theme “THRIVE,” the conference served as a strategic platform to align priorities, exchange insights, and equip leaders to drive sustainable growth and high-performance results across the region.
Designed for senior hotel leaders across Accor’s premium, midscale and economy portfolio, the three-day conference combined forward-looking business updates, market outlooks, and operational deep-dives with interactive workshops and peer-led knowledge sharing. Discussions focused on evolving hospitality and tourism trends, commercial performance, guest experience, talent development, and responsible hospitality practices.
The programme featured senior Accor executives, industry specialists, and strategic partners, offering practical perspectives and cross-market insights to support stronger decision-making and execution at property level.
Garth Simmons, Chief Operating Officer, Premium, Midscale & Economy Division, Accor Asia, commented, “This conference brought together our leaders and teams who shape the guest experience and business performance across our hotels every day. It is about rising above challenges, working across borders and cultures, and turning shared knowledge into strong results. By investing in leadership, knowledge, capabilities and confidence, we are building hotels and teams where people, performance and purpose thrive together, driving sustainable, long-term growth.”
A highlight of the conference was the Asia Leadership Awards, recognising hotels that delivered outstanding results across key performance pillars:
- Responsible Hospitality Award: Novotel and ibis Bangkok IMPACT, Thailand
- Best Food & Beverage Performance: Pullman Singapore Hill Street
- Art of Hospitality Award (Guest Experience & Loyalty): Novotel Bangkok Platinum Pratunam, Thailand
- Brand Excellence Award – Midscale & Economy: Novotel Manila Araneta City, the Philippines
- Brand Excellence Award – Premium: Swissotel The Stamford, Singapore
- Operational Excellence Award: Mercure Tokyo Hibiya, Japan
- Work of Heart Award: Novotel and ibis Styles Manila Araneta City, the Philippines
- Hotel of the Year: Swissotel The Stamford, Singapore
By bringing together leaders from diverse markets, the Asia Leadership Conference continues to play a central role in strengthening alignment, accelerating innovation, and advancing Accor’s performance across Asia’s dynamic hospitality landscape.
