AIA K-Pop Concert Connects Nearly 7,000 Guests

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What Readers Should Know

AIA gathered nearly 7,000 guests from four Asian markets for a K-pop concert in Goyang, South Korea. More than 300 Filipinos participated, while AIA Philippines selected Kythe Foundation for the event’s regional giving initiative.

Key Takeaways

Nearly 7,000 people attended the regional gathering.
More than 300 participants came from the Philippines.
Performers included PSY, J.Y. Park, ITZY, CHUNG HA, and JINUSEAN.
Guests also participated in Korean cultural activities.
AIA Philippines selected Kythe Foundation as its charitable partner.

More than 300 Filipino customers, agents, and partners joined the regional gathering, which also connected participating markets with charitable causes.

Nearly 7,000 people gathered in Goyang, South Korea, for AIA’s “K-Pop Together, Give Together” concert, bringing customers, distributors, employees, and business partners from four Asian markets into one celebration.

The gathering included more than 300 Filipino participants, alongside guests from South Korea, Malaysia, and Singapore.

Hosted by broadcaster Jae Min Park and Girls’ Generation member Tiffany Young, the concert featured PSY, J.Y. Park, ITZY, CHUNG HA, and JINUSEAN.

For AIA, the event combined a customer experience with an opportunity to strengthen connections across its regional community. Beyond the performances, guests explored Korean culture through activities such as personal color analysis and learning how their names are written in Hangul.

Among the Filipino attendees was AIA Philippines customer Esperanza Salvador, who described her first visit to Korea as memorable not only for the concert but also for the care she experienced as a customer.

For Life Planner Elizabeth Tuanquin, attending with her daughter made the gathering particularly personal. She recalled her daughter’s emotional response to meeting ITZY as a reminder of the value of shared family experiences.

The concert also formed part of a regional giving initiative, with participating markets selecting local charitable organizations.

AIA Philippines chose Kythe Foundation, which supports children with chronic illnesses and their families. The announcement did not specify a donation amount.

AIA Philippines president and chief executive officer Melita Teo said the gathering showed how shared experiences can connect customers, agents, and partners across cultures.

The event’s Philippine connection extended beyond the Filipino delegation. By linking the celebration with support for Kythe Foundation, AIA brought a local community cause into a wider regional gathering.

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