Accor Reports 30 Hotel Signings Across Asia Through September 2026

The agreements represent 7,698 rooms across 12 countries, with Indonesia and Vietnam leading the group’s regional signing activity.

Accor signed 30 hotel projects representing 7,698 rooms across its Asia reporting hub in the first nine months of 2026, according to an October 28 company announcement.

The figures cover agreements signed as of September 30, 2026, across 12 countries, including the Philippines.

These are development signings rather than 30 newly opened hotels. Individual projects will move through their own development and opening schedules.

Midscale brands lead the project count

Accor reports that the midscale segment contributed 16 hotels and more than 3,600 rooms, across brands including TRIBE, Mercure, Novotel and Handwritten Collection.

The premium segment added seven hotels with more than 2,200 rooms, led by Mövenpick. Economy signings accounted for five hotels and 1,200 rooms, led by ibis Styles.

The remaining two luxury and lifestyle signings represent 583 rooms.

The mix shows how the group is expanding across different price points and accommodation styles rather than concentrating on a single hotel category.

Indonesia and Vietnam drive signing activity

Indonesia recorded 13 hotel signings with more than 2,800 rooms, covering destinations including Jakarta, Bali, Batam and Yogyakarta.

Vietnam contributed six signings with more than 2,600 rooms, across Danang and Phu Quoc.

Although the Philippines is included in the regional reporting scope, the announcement does not identify a Philippine signing count or name new local projects.

Accor also reports that its first greet hotel in Asia opened in Bangkok this year. Plans to introduce JO&JOE to the region remain a future initiative.

Franchising and residences broaden the pipeline

The group says franchising is attracting interest in Thailand, Malaysia and Singapore, while conversion-friendly brands give owners options for repositioning existing properties.

Branded residences and mixed-use developments are another focus. Projects highlighted in the announcement include Raffles Residences Bali, SLS Residences Phuket Kamala, SLS Residences Bangkok Sukhumvit 24, and Mercure Living Genting Highlands.

Andrew Langdon, Accor Chief Development Officer for Asia, said the signing pace puts the group on track for a fourth consecutive year of record regional development growth. That remains the company’s outlook rather than a completed full-year result.

For travelers, the agreements point to a future accommodation pipeline. For hotel owners, they reflect Accor’s push across brands, operating arrangements and mixed-use formats.

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