Truelogic Study Tracks AI Brand Discovery in PH

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What Readers Should Know

A Truelogic study tracking 80 Philippine brands across seven sectors found that Google AI Overview mentions increased more than 23-fold from January to December 2025. Organic branded traffic across 80 Philippine websites declined by 3% to 8% during the same period, although the study did not establish that AI visibility caused the decline. Brands with stronger AI visibility generally had high brand search interest,…

Key Takeaways

Truelogic tracked 80 Philippine brands across seven sectors throughout 2025.
Google AI Overview mentions increased more than 23-fold, with retail, e-commerce, and real estate showing the strongest growth.
Branded organic traffic declined by 3% to 8%, but the study did not establish a causal link with AI visibility.
Stronger AI visibility generally coincided with brand search interest, structured content, and website optimization.
Truelogic and CDM will host a free webinar about the findings on November 5, 2026.

Mentions of Philippine brands in Google AI Overviews increased more than 23-fold in 2025, according to a Truelogic study examining how brands appear in AI-generated search answers.

The digital marketing consultancy tracked monthly mentions of 80 Philippine brands across seven sectors from January to December 2025. Retail, e-commerce, and real estate recorded the strongest growth in AI visibility.

During the same period, the study found that organic branded traffic across 80 Philippine websites declined by 3% to 8%. Truelogic emphasized that the trends occurred alongside each other, but its research did not establish a cause-and-effect relationship.

The findings suggest a changing environment for brand discovery, where appearing in an AI-generated answer is becoming another consideration alongside attracting visits from traditional search.

What stronger AI visibility had in common

According to Truelogic, brands with stronger AI visibility generally showed three characteristics: high brand search interest, clearly structured content, and well-optimized websites.

Bernard San Juan III, managing partner of Truelogic, said businesses need to consider how easily their expertise can be understood and verified.

“Being found is no longer just about ranking for the right keywords,” San Juan said.

He encouraged brands to organize content around customer questions and maintain a consistent presence across credible sources, including news coverage, reviews, and social media.

The company’s message is that search rankings remain important, while brand visibility increasingly includes how information is represented in AI-generated answers, comparisons, and recommendations.

Mentions and website visits measure different outcomes

The study’s distinction between visibility and traffic is important.

A brand mention in an AI-generated response does not necessarily translate into a website visit. Likewise, a decline in branded organic traffic does not, by itself, prove that AI answers caused fewer visits.

Truelogic’s findings document parallel changes in the websites and brands it examined. They provide a view of that sample rather than a measurement of every Philippine business.

For marketers reviewing the results, the data highlights the value of assessing brand mentions alongside traffic instead of treating them as interchangeable measures.

Client results offer additional examples

Separately from its 80-brand study, Truelogic reported results from 40 client projects. It said these projects recorded a 750% increase in AI visibility from January to July 2025, compared with a 400% average it reported across Philippine websites during the same period.

Among its examples, an unnamed Philippine bank reached a 38.1% AI share of voice within its peer group. An unnamed property developer recorded 53.38% AI share of voice across Google AI Overviews, ChatGPT, and Perplexity.

Truelogic defines AI share of voice as a brand’s share of mentions and citations in AI-generated responses compared with a defined group of peers. It said client identities were withheld at their request.

These figures describe the company’s reported client outcomes and are separate from the broader study’s year-long findings.

Free webinar scheduled for November 5

Truelogic and Certified Digital Marketer (CDM) will discuss the findings in a free webinar, “Your Customers Are Asking AI. Is Your Brand Ready?”, on November 5, 2026, from 1 p.m. to 2 p.m.

Speakers Itamar Gero, Truelogic founder and CEO, and Bernard San Juan III will cover the implications for Philippine brands and approaches to improving visibility across AI platforms.

Interested participants can register for the webinar.

Reader Questions

Frequently Asked Questions

What did Truelogic’s study examine?

It tracked monthly Google AI Overview mentions of 80 Philippine brands across seven sectors from January to December 2025 and reviewed branded organic traffic across 80 Philippine websites.

What was the main finding?

Mentions of the tracked Philippine brands in Google AI Overviews increased more than 23-fold in 2025.

Did the study prove that AI answers reduced website traffic?

No. Branded organic traffic declined by 3% to 8% during the same period, but the study did not establish a cause-and-effect relationship.

What does AI share of voice mean?

Truelogic defines it as a brand’s share of mentions and citations in AI-generated responses compared with a defined group of peer brands.

When is the free Truelogic and CDM webinar?

“Your Customers Are Asking AI. Is Your Brand Ready?” is scheduled for November 5, 2026, from 1 p.m. to 2 p.m., featuring Itamar Gero and Bernard San Juan III.

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Gabriel

Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.