What Readers Should Know
Coca-Cola joined Naga’s Peñafrancia Festival with food activities, Coke Studio performances, and Tapon to Ipon bottle collection. The company also highlighted its Naga plant, established in 1948, and local waste management partnerships.
Key Takeaways
- Coca-Cola’s festival activities included food booths, games, and live music.
- Al James, Kemrie, and Olay Yapanit performed at the Coke Studio Concert.
- Tapon to Ipon accepted empty clear PET bottles of any brand.
- CCEAP’s Naga manufacturing plant was established in 1948.
- Local partnerships include bottle recovery support and waste management training.
Coca-Cola joined this year’s Peñafrancia Festival in Naga City with live performances, food market activities, and a bottle collection initiative, highlighting its longstanding presence in the city.
In its October 13, 2026 announcement, the company described a celebration that combined festival experiences with partnerships supporting local waste management.
Coca-Cola’s connection with Naga dates to 1948, when its manufacturing plant was established in Concepcion Pequeña. According to Coca-Cola Europacific Aboitiz Philippines (CCEAP), the Naga plant remains its oldest-standing manufacturing facility in the country.
Food, games, and live music
At the Balatas Development Complex, the Coca-Cola Food Strip joined the festival’s banchetto-style food market, pairing local food offerings with the company’s beverages.
The area included a Sprite Spicy Booth, while the Royal Rambol activation at Plaza Rizal offered interactive games and a place for visitors to pause during the festivities.
The annual Coke Studio Concert featured Al James, singer-songwriter Kemrie, and reggae-inspired band Olay Yapanit.
The company also offered a Coke Studio VIP Experience with front-row access to festivalgoers who purchased Coca-Cola products at the event.
Andrea Cheng, Commercial & Franchise Senior Director of Coca-Cola Philippines, said the festival provided an opportunity to celebrate with Nagueños and bring families and friends together.
Collecting bottles during the festivities
CCEAP brought its Tapon to Ipon bottle collection program to the festival, encouraging visitors to surrender empty clear PET plastic bottles of any brand.
At the collection booth in Plaza Quince Martires, participants could exchange bottles for Coca-Cola products or limited-edition merchandise.
The activity connected festival participation with bottle recovery, giving visitors a designated place to turn over used packaging.
Waste management partnerships beyond the festival
The company’s local initiatives extend beyond its annual festival activities.
In 2024, CCEAP turned over a baling machine to the City Government of Naga to support PET bottle recovery and waste diversion.
According to the release, collected bottles are sent to PETValue Philippines, where they are recycled into new food-grade material.
Coca-Cola Philippines has also partnered with TESDA, the City Government of Naga, and the Camarines Sur Institute of Fisheries and Marine Sciences (CASIFMAS) to support the rollout of the Solid Waste Management Operations Level III Training Program under its expanded SIKLO Program.
The training covers waste management planning, segregation, materials recovery operations, and community education for barangay officials, local government personnel, and environmental workers.
A longstanding connection with Naga
Frank Garcia, Commercial Vice President of CCEAP, said Naga’s place in the company’s manufacturing history continues to shape its relationship with the community.
The release links that presence with local employment, business partnerships, and community initiatives, although it does not provide figures measuring those economic contributions.
This year’s Peñafrancia participation brought those connections into the festival through music, food, and bottle collection. The wider partnerships show how activities around a major celebration can also connect with continuing local waste management efforts.
Frequently Asked Questions
What activities did Coca-Cola bring to Peñafrancia?
A food strip, brand activations, a Coke Studio Concert, and Tapon to Ipon bottle collection.
Who performed at the concert?
Al James, Kemrie, and Olay Yapanit.
What bottles did Tapon to Ipon accept?
Empty clear PET plastic bottles of any brand.
Where was the collection booth located?
Plaza Quince Martires in Naga City during the festival.
What waste management training does Coca-Cola support in Naga?
The Solid Waste Management Operations Level III Training Program under the expanded SIKLO Program, with TESDA, the city government, and CASIFMAS.
Gabriel
Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.
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