Honor 600 Fever Takes over Mall of Asia as Thousands of Fans Flock to First Day Sale Event

Long Lines, Big Stars, Huge Excitement Mark HONOR 600 First Day Sale

Massive crowd excitement was seen as leading global AI device provider HONOR Philippines officially kicked off the first day sale of the highly anticipated HONOR 600 Series at the SM Mall of Asia Music Hall on May 30 – drawing thousands of fans, tech enthusiasts, and shoppers eager to get their hands on the newest AI smartphone sensation.

The celebration transformed the iconic venue into a full-scale fan fest, highlighted by a star-studded lineup of performers and celebrity guests such as the up-and-coming PPop sensations FINA and It All Started In May, newly-crowned The Miss Philippines queens Allyson Hetland, Jenrose Javier, Trexy Roxas, Marian Arellano, and Catherine Wardle, and reigning Miss Earth Philippines 2025 Joy Barcoma as the host.

The biggest young stars of Pinoy Big Brother were also in attendance – Sofia Pablo, Marco Masa, Ashley Sarmiento, and Rave Victoria with an electric performance by Carmelle Collado.

“We are truly overwhelmed by the incredible support we have been getting for HONOR 600,” said Stephen Cheng, Vice President of HONOR Philippines. “The turnout at our first day sale event proves how excited Filipinos are about AI-powered innovation. HONOR 600 is designed to bring flagship-level AI experiences to more users, and we’re thrilled to celebrate this milestone with our HONOR fans.”

As for the main show, Rabin Angeles and Angela Muji delighted attendees with special performances and fan interactions. The crowd erupted even more as James Reid took the stage to serenade the thousands of fans who attended the event, while Mayonnaise capped off the celebration with a crowd-pleasing set that had the entire venue singing along.

Beyond the entertainment, visitors enjoyed immersive demo zones where they explored the HONOR 600’s revolutionary AI capabilities, including AI Image to Video, AI Eraser, AI Outpainting, and its advanced portrait photography features.

The successful first day sale event marks another major milestone for HONOR Philippines following the successful launch of the HONOR 600 Series. With its powerful AI innovations, premium design, and compelling value proposition, the HONOR 600 continues to capture the attention of consumers nationwide.

Pricing and Availability

The HONOR 600 Series sees HONOR 600 5G priced at Php 28,999 for 8GB+256GB, Php 32,999 for 12GB+256, Php 37,999 for 12GB+512GB – and HONOR 600 5G Pro with 12GB+512GB for Php 49,999!

Run to any HONOR Experience and Partner Store or online via Lazada (https://bit.ly/Laz_H600_PR), Shopee (https://bit.ly/Shop_X9d_Media) or TikTok Shop (https://bit.ly/TikTok_H600_PR).

For more exciting announcements, visit HONOR’s website www.hihonor.com, and follow HONOR Philippines on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines).