7-Eleven is redefining convenience once again with the launch of three new dine-in concept stores—two in Bacolod and one in La Union—highlighting the brand’s latest push to elevate the customer experience for every kapitbahay.

In the heart of the surf town San Juan, La Union, beach lovers can now enjoy a unique 7-Eleven experience at the new dine-in store located in Sebay Surf Central. Featuring the coastal vibe with surfboard décor, rattan chairs, and wooden tables, the 7-Eleven !+? Cafe Reserve not only provides a comfortable lounging space but also serves freshly brewed coffee from 100% Ethiopian beans. Signature beverages such as Spanish Latte, French Vanilla, and Iced Coconut Latte add a refreshing twist to the tropical scene. Complemented by croissants, sausage rolls, and 7-Eleven’s classic treats like Slurpee and Big Bite, it’s the ultimate seaside snack stop.
Meanwhile, Bacolodnons get double the convenience. The first is a !+? Cafe Reserve branch in One Regis Condominium, Megaworld Upper-East, which delivers premium café-style beverages that are easy on the pocket. The second is a Crunch Time concept store located at Lopez Jaena corner Rizal Street—perfect for fried chicken fans. Offering everything from chicken fillet and nuggets to chicken siomai and fried bread, it satisfies every fried food craving.
These openings, launched in time for 7-Eleven’s birthday celebration on July 11, were part of the brand’s five-day birthday blowout, reinforcing its mission to deliver everyday convenience with more dine-in options for customers across Luzon, Visayas, and Mindanao.
With these new stores, 7-Eleven proves once again why it’s everyone’s paboritong kapitbahay, now serving comfort food and cafe experiences across more corners of the Philippines.
