Jollibee’s new Chick’nwich has definitely been making waves in the Philippines, especially with chicken sandwich fans who absolutely love the brand’s new level take on what is now a fast food staple.
Along with the Chick’nwich itself is Jollibee’s fresh and equally new level ad that puts the product in a whole new light, a different way from the brand’s other products—and rightfully so, as the Chick’nwich is made to stand out from other chicken sandwiches in the Philippines and around the world.
With the new Chick’nwich ad, Jollibee takes its marketing to the next level by recruiting some of the world’s top creative minds in advertising. The ad is conceptualized by ad agency BBH (Bartle Bogle Hegarty) Singapore and shot in Prague by world-renowned Paris-based director and mixed-media artist Louis Nieto, who in turn enlisted the help of London-based director of photography Tim Green and food stylist Elaine Ngan.
Their new level work portrays the Chick’nwich as something like a sleek and dazzling high-tech gadget being unveiled for the first time. With these global luminaries coming together for an extraordinary Jollibee ad, the end result is something that’s definitely on par with the creativity, ingenuity, and craftsmanship of international ads.
“When Jollibee and BBH Singapore approached me with their out-of-the-box idea to make the Jollibee Chick’nwich feel like something that’s beyond food, I was definitely intrigued. It excited and fulfilled me to go to great lengths to creatively portray the Chick’nwich as something that’s absolutely must-have and next-level, like a highly anticipated flagship release from our favorite tech brands,” said Nieto.
“As we were preparing the Chick’nwich for the world, we knew we had to go big and buzzworthy. And the work by BBH Singapore and director Louis Nieto, and the whole crew that gave their all, resulted in an ad that we could all be proud of, and would catch the attention—and appetite—of Jollibee and chicken sandwich fans,” said Mari Aldecoa, Jollibee Marketing—Assistant Vice President.
The Jollibee Chick’nwich is available at all Mega Manila stores on November 23 for PHP 130.00 solo, and PHP 175.00 with fries and drink. Have it safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, or #87000. Also available in Drive-Thru and Take Out!
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