The Final Pitch: Heroes Edition calls for start-ups, non-profits, and investors with COVID-19 response solutions

The Final Pitch, the first and only business reality TV show in the Philippines, is looking for non-profit organizations, startups, and innovators with funding requirements and new solutions to address COVID-19 related challenges. Its sixth season is themed the Heroes Edition, which is set to be filmed by 3rd quarter 2020, broadcasted live online, and aired on CNN Philippines.

The Final Pitch is a competition where entrepreneurs and startups pitch their proposals and get the chance to fund their businesses with help from some of the country’s elite investors. In an effort to address the economic and social impacts of the COVID-19 pandemic, the upcoming season adjusts its format to accommodate pitches from non-profits for donations and grants, and entrepreneurs for new normal investment proposals.

Pitches for donations and grants must come from reputable organizations that have a specific ask for beneficiary communities such as medical frontliners, farmers, indigent communities, and displaced workers. Pitches for investments on the other hand, should come from entrepreneurs, inventors and startups and provide solutions and technologies to the country’s transition to the new normal. Sample target sectors include retail, transport, and tourism. Likewise, ideas for employment of both locals and displaced OFWs, and business solutions for MSMEs are also welcome.

“We are hopeful as we introduce this relevant and timely format for The Final Pitch: Heroes Edition. We have seen in our past five seasons the exponential effects of matching the right ideas with the right investments. We hope that through this season, we will identify the best high-impact advocacies and solutions to help turn around the economic and social ramifications of the COVID-19 crisis for the sake of our kababayans,” says The Final Pitch host and creator John Aguilar.

For the first time, The Final Pitch is also calling for interested investors and conglomerate partners to play a crucial role in the selection process, refinement of proposals, and financial backing of qualified solutions and causes throughout the show.

To ensure safety of the entire cast and crew, the live pitching will observe safety protocols and social distancing, utilizing technology to limit direct interaction. The pitches will be shown live online but will also be recorded and edited for airing on CNN Philippines. Show viewers can also donate to or back their chosen initiatives.

“The core of the show is to make a difference through entrepreneurship. We think this season is a chance for us to prove that further, and to show how businesses and innovative entrepreneurs can provide solutions and opportunities during and after a crisis. If there are new entrepreneurs, organizations, and investors who believe they can help move our country forward, we would be honored to have them on the show, and work with them in our collective nation rebuilding efforts” adds Aguilar.

The Final Pitch is now accepting applications. Online entries and one-minute pitch videos can be submitted via Interested investors and corporate partners may also reach the show through [email protected] or 0917-8136674. For more information, visit and follow its social media accounts at @TheFinalPitchPH on Facebook, @thefinalpitchph on Instagram, and @thefinalpitch on YouTube.


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Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.