Sureseal ambassador Benjie Paras and Solignum calendar girl Rizza Diaz lend star power to JDI at Philconstruct 2018

Well known basketball player turned actor Benjie Paras and Philippine Basketball Association (PBA) courtside reporter Rizza Diaz lent star power to trusted industry leader Jardine Distribution, Inc. (JDI)’s booth at the 29th Philippine International Construction Equipment, Building Materials, Interior & Exterior Products and Technology Forum (Philconstruct), which was held last Nov. 9 at the SMX Convention Center in Pasay City.

Event attendees formed a long queue at JDI’s booth to have their Solignum and Sureseal 2019 calendars signed by Benjie, ambassador for elastomeric sealant Sureseal, and Rizza, calendar girl for the Superbrand-recognized timber expert Solignum, who also gamely posed for selfies and groufies with fans.

Dubbed as the biggest building and construction show of its kind in the Philippines, Philconstruct is an annual gathering of the country’s leading suppliers and thousands of trade buyers in a single venue, with over 1,500 brands and products from 23 different countries.

Benjie, a first-timer at Philconstruct, said interacting with customers and making them smile were what made him excited about his partnership with JDI. Now on his third year as brand ambassador for Sureseal after renewing his contract last May, the PBA star proudly revealed that Sureseal was used for the roofing of their new house. “I know that it really works,” Benjie said. “It’s one of the reasons why I renewed my contract.

“We also used Solignum and Woodshine, ‘yun ‘yung marami akong naubos.”

Knowing that JDI’s products are reputed to be of superior quality, Rizza, meanwhile, said she didn’t think twice about signing up with JDI for her first calendar modeling stint. In fact, Rizza disclosed that her father used Solignum wood preservative for their home.

Benjie and Rizza thoroughly enjoyed meeting and mingling with the clients, customers, and the hardworking men and women of Jardine. “It’s my first time at Philconstruct and I’m glad that I was able to drop by,” Rizza said.

JDI is a wholesale distributor of agricultural and applied construction chemicals. Its product range includes wood preservatives, soil termiticides, waterproofing, cementitious add mixtures, and various household pests control products.


Jardine Distribution, Inc. represents a number of local and global companies that provide world-class crop protection and construction chemical products. They are focused on the safe use of these products, providing technical support, and with due consideration on environmental protection. For more information, visit

Like it? Share with your friends!


Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.