Korean artist-producer Su Lee has shared a quirky new video for her recently released single “Super Happy”, taken from her forthcoming debut album due later this year. Fans can watch the video for “Super Happy” here and continue to stream the song here: orcd.co/superhappy
On the message of the video, Su Lee explains, “We’re all trying to chase certain feelings, but at the end of the day the best thing we can do is let go. Embrace the surreality of the mundane and define your own happiness. Above all else, stay weird.”
“It was quite literally very very very messy. I rolled, ran, sweat, screamed, and danced around all crazy in public. I also ate a bunch of dirt rolling down a hill. Ooh ooh, I also found a bunch of random grass pieces and sand up my butt after the beach scene shoot :)”
Su Lee began her music journey in a humble 10’ x 10’ box room in Seoul where she wrote and produced all her own content, before international recognition propelled her to Los Angeles. Her box room was where she ate, slept, and created, and it’s from there that her newly released single “Super Happy” was born.
On the inspiration behind “Super Happy”, Su explains, “I was at a place where I was doing quite well mentally when I wrote ‘Super Happy’, and having been drowning in depression and loneliness for so long, it was so refreshing to feel happy for once. But even in the midst of feeling great, there was always that mean, bitchy voice in my head telling me, ‘It’s only a matter of time before you get all depressed and sad again gah hah hah!’ I wanted to make a song that represents this uneasy clashing of two very different emotions.”
Together with “Jump” released as a B-side with the single, “Super Happy” marks a step forward for the Seoul-native as she explores new sonic territory and moves from her self-produced roots into more collaboration. Su Lee worked with Colombian born and LA based producer and artist Ariza to produce the two trilingual bops which feature a unique blend of Korean, Spanish, and English.
Su Lee first crashed onto the scene with her song and video for “I’ll Just Dance”. The video, subtitled “What My Mental Breakdown Sounds Like”, shot to 30,000 upvotes on Reddit and 750,000 views on YouTube in the first month, resonating with an audience who had been stuck inside for several months during the Covid-19 pandemic. Both the song and video were 100% created by Su and showcase her quirky and honest style.
The buzz from “I’ll Just Dance” quickly translated to a flurry of industry interest with labels and companies drawn to Su’s raw expression, a counterpoint to the traditional hyper-polished pop star. This commitment to authenticity has continued to steadily attract fans, and in addition to releasing music she hosts her “Overthinkers Society” podcast and live streams on Twitch.
In August 2021 Su released her self-produced ‘Box Room Dreams’ EP which traces a year of isolation and creation from her tiny room. “Having had my career as a musician launch almost simultaneously with the pandemic, this EP is kind of like my quarantine journal as a baby musician,” Su shares about the record. “It’s mostly a jumble of my heightened sense of loneliness, uncertainty, and anxiety. But I also wanted to add a hint of some magical daydreams and high hopes for the times ahead.” Certainly those high hopes aren’t unfounded with The Guardian saying “If we could boil Gen Z internet, with all its anxieties and goofiness and creativity and openness, down into a person, the result would be Su Lee.”
Su Lee has an exponentially growing listener base in Asia – since the release of “Super Happy”, her top streaming markets include 🇮🇳 India #1, 🇲🇾 Malaysia #3, 🇮🇩 Indonesia #4, 🇹🇼 Taiwan #5, 🇵🇭 Philippines #9, and 🇹🇭 Thailand #11. Su has drawn international praise from Billboard, NYLON, Elle, and Teen Vogue, and is poised to break out well past the walls of her room.