Smile Train Partners with Seda Hotels for the Second Year this Christmas Season

For the second year in a row, Smile Train, the world’s leading cleft charity, will partner with Seda Hotels to bring forever smiles to children with clefts this Christmas season. All Seda properties will be participating and selling Smile Train ornaments and Christmas cards at their locations to benefit the charity, including the newly opened Seda Ayala Center Cebu and Seda Lio in El Nido, Palawan.

“During the first year of our partnership, the Seda community raised enough funds to help support more than 30 surgeries. We are positive that we will be able to help more children this year,” said Mr. Brett Hickey, Group General Manager of Seda Hotels. “As Seda continues to engage in a number of CSR activities, we would like to give our guests and employees the opportunity to help change the lives of many Filipino children with clefts especially during the holiday season.”

Seda Vertis North Tree Lighting Event

To mark the second year of the partnership, Seda Vertis North hosted a tree lighting event and art exhibit benefitting Smile Train. Individuals brought their family and friends to witness the beautiful lights filling the scene. The experience was made even better with the sweet sound of Christmas carols that filled the air as these were sung by a group of Smile Train’s cleft patients.

An art exhibit was presented at the Seda Vertis North lobby which will extend until December 9. All of the artwork is up for sale and will benefit Smile Train. The artists include: Sinag De Leon, a UP Film Institute artist who specializes in making art out of paper cut-outs; Ivy Lim, a full-time artist with a background in fine arts who is celebrated locally and internationally for designs and packaging of fast-moving consumer goods; Roberto Sanchez, a DJ and entrepreneur by trade, but creatively a self-taught artist; Jirawat Pramphet, a Thai artist with shows in Cambodia, the Philippines and Bangkok; and Arthit Pansuay, an award-winning Thai artist whose work is currently featured in an exhibit in London.

“Smile Train is grateful to be partnering with Seda Hotels again this year and looking forward to making an even bigger splash,” said Kimmy Coseteng-Flaviano, Smile Train’s Area Director for South East Asia. “Through their acts of kindness, more smiles from children all over the Philippines will surely shine brighter.”

For more information about Smile Train’s global efforts and to make a donation, please visit Follow Smile Train on Twitter and Instagram @SmileTrainPh, and like us on Facebook at @SmileTrainPhilippines.

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Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.