Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, concluded the region’s most joyful year-end celebration, the 12.12 Big Christmas Sale, with visits surging six times on December 12 compared to an average day. Shopee users also enjoyed the best deals and rewards on their holiday shopping, with over 850 million Shopee vouchers claimed on 12.12.
Martin Yu, Director at Shopee Philippines, said, “We are happy to have closed the year on a positive note with a successful 12.12 Big Christmas Sale, the finale of Shopee’s year-end shopping festivals. At this year’s 12.12 celebrations, we were glad to have spread joy to all our users by bringing shoppers the best deals and boosting the visibility of more businesses. 2021 has been a year of accelerated digitalization, and we are thankful for all the support from our users. As we move into 2022, we look forward to helping even more shoppers, businesses, and communities access the benefits of e-commerce.”
Catered to all shopping needs in the holiday season
Shoppers delighted in hunting for the best gifts for themselves and their loved ones during this holiday season. On December 12, the most popular products in the Philippines were dresses, women’s footwear, and crop tops. Shoppers also turned to ShopeePay as their preferred payment method, with an 11x uplift in the number of orders made via ShopeePay, compared to an average day. On 12.12, ShopeePay recorded over 1.5 million e-wallet top-ups as Filipino users enjoyed a seamless and convenient payments experience.
Amidst the 12.12 celebrations, Filipino users came together to enjoy a wide range of entertainment on Shopee. Shoppers connected with their favorite brands and sellers via livestream, with over 150 million views recorded on Shopee Live in the Philippines. At the same time, over 300 million gameplays were recorded on Shopee Prizes, as users enjoyed more fun and rewards during the day. During the 12.12 TV Show, users were treated to an energetic and upbeat performance by Tomorrow X Together on Shopee Live, where they sang hit songs LO$ER=LO♡ER, Anti-Romantic, and CROWN. Up-and-coming local artist geiko also performed her latest single, “Oh no, I’m on Shopee again,” and shared the stage with her longtime idols, Ben & Ben
Accelerated growth for local businesses amidst 12.12 celebrations
Shoppers spread the holiday cheer to their favorite local businesses at 12.12, with 9 in 10 users shopping from local sellers. In the Philippines, popular local sellers included ABUBOT_PH, WILLET, and Mi Global Zone.ph, with the top local seller clocking over ₱21 million in sales on December 12.
At the Shopee Celebrates Local contest, users voted for their favorite local businesses with UNIQ.MNL, a shop that offers fashionable women’s clothing, is emerging as the crowd favorite. Shop co-owners and siblings Ireen Araullo and Ira Cruz shared their heartwarming story of providing job opportunities for their community on Shopee Live on December 12. They won users’ hearts, taking home a tablet and smartphone to use for their business.
Connected more shoppers to brands
In this 12.12 Big Christmas Sale, users soaked up the holiday spirit as they shopped for the best gifts from their favorite brands on Shopee, with orders on Shopee Mall surging 14 times from an average day. At the same time, brands on Shopee Mall connected with new shoppers at 12.12, with 1 in 8 users being first-time Mall shoppers. Filipinos also looked to upgrade their smartphones for Christmas, with electronics brands Poco, realme, and Infinix as the top brands during 12.12.
ShopeePay also enabled more users to connect with offline merchants during the 12.12 period. With over 2 million purchases made through Deals Near Me, Shopee’s location-based online-to-offline feature, offline retailers enjoyed a boost in footfall as users redeemed their payment vouchers in-store.
Widened access to more users across the country
Across the country, South Luzon saw the biggest uplift in orders on December 12 this year. Meanwhile, Visayan fashionistas are already planning their holiday outfits, with over 100,000 searches for dresses alone. In Mindanao, shoppers in Davao City truly enjoyed all the discounts and deals, spending a whopping ₱100 million on the 12.12 Big Christmas Sale.
More sellers and shoppers based in rural areas also joined Shopee this year. Sellers in non-metro cities benefited from the increased visibility at 12.12, seeing a 12-time uplift in orders compared to an average day.