- Over 180,000 hours recorded on Shopee Live throughout the entire event period
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, achieves another record-breaking performance with 80 million items sold at its Shopee 12.12 Big Christmas Sale. Over 80 million visits were recorded in 24 hours as users from across the region shopped from millions of deals on December 12.
Martin Yu, Associate Director at Shopee Philippines said, “The strong results from our 12.12 Big Christmas Sale shows that people from all walks of life trust Shopee to deliver the best online shopping experience. Year after year, we continue to see more users from both big and small cities buying and selling a wide variety of items. Shopee has become the go-to, everyday shopping app for everyone in the region, and we are committed to making e-commerce simple and accessible for all.”
E-commerce is fast becoming a daily norm in users’ lives
Shopee is fast becoming the go-to online shopping platform for users in Southeast Asia and Taiwan. According to iPrice’s Q3 2019 e-commerce report, Shopee is the most visited e-commerce website on desktop and mobile web across the region. It is also the top-ranking app in the Shopping category by average monthly active users across Southeast Asia.
Users are also increasingly relying on Shopee to purchase their everyday products. Daily essentials such as power banks, wet wipes, and makeup foundation emerged as some of the top-selling products in the Philippines on December 12.
In addition, users are becoming more resourceful in obtaining information before making a purchase. A total of 180,000 hours were clocked across Shopee Live streams over the entire event period, as users engaged with their favorite brands and sellers in real-time to get information on the latest hot-selling products.
Across the region on December 12:
- The total number of diapers sold on December 12 can last a baby for 12,002 years
- The total number of smartphones sold can cover 3 football fields
Success of Shopee 12.12 Big Christmas Sale signals growing trust and participation in online shopping
The success of the Shopee 12.12 Big Christmas Sale also showcases increasing confidence in online shopping in the region. Users outside capital cities are also increasingly going online to sell or buy products they previously never had access to. In the Philippines, areas such as South Luzon and North Luzon experienced the highest shopping activity. Some of the top-selling local products include makeup pouches, iPhone cases, and stainless metal straw sets.
Yu closed, “The Shopee 12.12 Big Christmas Sale marks the end of an outstanding 2019. We have achieved so much in the past year but what stands out the most is the unwavering support we’ve received from our users, sellers, brands, and partners. As we look ahead to 2020, we will continuously elevate the Shopee experience and unlock the full potential of e-commerce for all.”