All Roads Lead to Avon City as Bestsellers Take Spotlight in First Experiential Product Expo

Avon Philippines, the no. 1 direct selling beauty company in the country, held the first ever experiential exposition of its best-selling products during the company’s Sales Leaders Congress (SL Congress) held at the SMX in Mall of Asia Complex. Dubbed Avon City, the event also marked the first time that the company has held its SL Congress simultaneously with its National Sales Convention (NASCON).

The product expo highlighted Avon’s expertise in product categories where it has consistently held top market positions, namely, fragrance, makeup, hand and body lotion, roll-on deodorants, and intimate apparel. Other Avon hot sellers included in the expo are jewelry and watches, accessories, and home and kids essentials.

The products were featured in booths for guests to try and experience, made more interesting through a variety of themes like Home and Kids Market, Fragrance Be Arcade, Avon Fashions Loungerie, Avon Skin Care Juice Bar, Jewelry Chocolaterie, Simply Pretty Picnic Park, Avon Accessories Cake Shop, and Personal Care and Color Theater. Freebies and delightful treats were given to guests who dropped by the festive booths.

According to Faith Fernandez-Mondejar, director for communications of Avon APAC and Philippines, the company’s continuous delivery of innovative products speaks of Avon’s commitment to both its consumers and its sales representatives. “Avon is passionate about keeping our representatives and consumers at the forefront of beauty by creating high quality products that they can trust, talk about, and be proud to recommend,” Mondejar said.

The brand Avon has been around for more than 130 years, serving the constantly changing needs of generations of women through scientific breakthroughs and reliable consumer study. “We have seen how women evolve with their needs and taste over the years, that’s why we have come to a deep understanding of what they look for when it comes to beauty.” Mondejar continued.

Avon is the country’s number 1 direct selling company. Avon products include well-recognized and beloved brands such as ANEW, Avon Color, Avon Care, Skin-So-Soft, and Advance Techniques sold through nearly 6 million active independent Avon Sales Representatives. Learn more about Avon and its products at​

This message contains information which may be confidential and privileged. Unless you are the intended recipient (or authorized to receive this message for the intended recipient), you may not use, copy, disseminate or disclose to anyone the message or any information contained in the message. If you have received the message in error, please advise the sender by reply e-mail, and delete the message. Thank you very much.

Like it? Share with your friends!


Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.