As part of its 26th-anniversary celebration, Power Mac Center is launching its “Pay it Forward” campaign to help provide bicycles to those who commute even in the middle of the ongoing COVID-19 pandemic. Partnering with TV personality Gretchen Ho’s Woman In Action advocacy project, the campaign will acquire bikes and other protective equipment using the proceeds taken from purchases of participating products.
“We at Power Mac Center are one with those affected with the current health crisis. We applaud and support those who still find the courage to go to work to support their families despite the dangers of outside travel and the limited commuting options under quarantine. As a way to show them our appreciation and support, we would like to do the little we can to make their daily commutes a lot easier and healthier. Through Gretchen Ho’s Woman In Action project, we are able to create a venue for our partner brands and customers to help in the donation of bicycles so they can use it as their main mode of transportation,” said Joey Alvarez, Power Mac Center Director of Product Management, Marketing and Space Planning.
Founded as a way to mark Gretchen’s 30th birthday last April, Woman In Action advocates for positive change in the community by sharing stories gathered from Filipinas across the country, including advocacy projects spearheaded by Gretchen and others. The phrase itself is Gretchen’s motto and vision, as it encapsulates everything about her, ranging from her active lifestyle to her commitment to engaging with the world to learn and make a difference.
Last August 13, Gretchen posted on her official Instagram page (@gretchenho) that she was looking for 50 deserving beneficiaries to apply for 50 bicycles. She later stated in an update that she had to stop the search as the number of applicants reached over 10,000. This was a far cry from the originally intended number and only signifies the need to get more bikes. Fortunately, with the aid of PMC, Gretchen believes that more Filipino commuters will get their hands on bicycles.
“I’m very happy that I get to work with a company like Power Mac Center in this critical project. Their nationwide reach, plus bolstered with the recent increase in consumer demand for technological devices to meet work-from-home and online school demands, are sure to help me and Woman In Action purchase more bicycles for the commuting public who still can’t ride the main modes of transportation because of the COVID-19 pandemic,” said Gretchen.
The Pay it Forward campaign will run until August 31, 2020. Included in the list of participating PMC products are select Apple devices and Beats models. Products from PMC partners 59S, Adam Elements, Before Anything Else, Belkin, Bondir, Laut, Microsoft, Panzer Glass, Rivacase, SanDisk, Sonix, Sudio, Tech21, and UV Care are also eligible. For the full list of participating products and more information about the partnership, visit https://about.powermaccenter.com/payitforward/.