PMA’s Flagship Marketing Conference Features Japan Business Culture


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  • PMA launches IPSUM JPX: The first country-focused brand marketing Conference.
  • PMA gathers marketers behind the Japanese Global Brands to help Filipino marketers learn their effective strategies that lead to their success.
  • IPSUM JPX will deliver experiential, educational, engaging topics at the conference.

The Philippine Marketing Association (PMA) is holding the first-ever country-focused brand marketing conference on September 19 at the Okada Manila in Pasay City.

In line with its celebration of its 65th anniversary this year, PMA partnered with Okada Manila to bring the best of Japan’s modern + tradition-based businesses through the “IPSUM JPX.” This marks the first-of-its-kind conference in the country and will be a trademark event of the PMA.

Prior the conference, a media launch to tease what will happen at the “IPSUM JPX: Marketing Exchange Japan” was held on August 29 at Okada. The event was joined in by the heads of the association plus top marketers in the Philippines.

IPSUM JPX’s overall chairman, Jos Ortega, shared his message through a pre-recorded video where he started with:

“More than the fascinating Japanese inventions and influence, the IPSUM JPX will certainly provide world-class experience, education, and engagement all in one place for all the participants.”

The event will see a three track sessions on Culture, Innovation, and Leadership. Ortega, promises valuable learning from the gathering, saying:

“We are bringing great brands and great minds together for a creative exchange of ideas, best practices and innovations.  The IPSUM JPX world stage will be bustling with energy, success stories and thought-provoking discussions.”

The PMA is consistent at initiating conferences that bring advance and unique learning to marketers in the Philippines. This year, it chose to partner with Japan as it is the biggest foreign investor in the country, bringing thousands of businesses that employs millions of Filipinos.

Of course, their technology is brought along with their businesses, making our industry more advanced than others. Their culture and tradition on work ethics are also shared with Filipino workers, instilling in them the virtue of patience, perseverance, and diligence.

Hence, participants at the big conference on Sept. 19 can expect:

  • An exposition of Japanese culture, tradition and products.
  • An insightful plenary highlighting ways of doing business, adoption of Japanese business culture and innovation in the Philippine market, and marketing mantra that made Japanese products renowned worldwide.
  • An exciting mix of networking activities, business matching and special workshops to connect individuals and businesses, with a touch of home and Japan.

The PMA President Faith Abano was also present during the presscon to share about their goal in launching the IPSUM JPX. She said:

“As we mark our 65th anniversary, the Philippine Marketing Association is especially proud to present the first marketing conference of its kind in the country.

Through IPSUM JPX, we realize our goal of creating a platform for Filipino Marketers to learn and exchange best practices from all over the world, so that, in turn, we can work together to further elevate the caliber of Filipino brands and entrepreneurship.”

Marketing has always brought different cultures with success stories together. People in this industry need stories of victory to inspire them and words of empowerment to motivate them. In the upcoming IPSUM JPX, participants will get these as bonuses on top of the lessons.

Presented by the PMA, IPSUM JPX is a collaborative effort made possible by its partners: Salesforce, FamilyMart, Carlo Rossi, Casino Filipino, Maxicare, Okada Manila, Pagcor, and Rebisco Sandwich; Affiliates: Animo Magazine, Binary Digital Communications, Ex-link Events, Inspire Leadership Consultancy, Salt & Light Ventures, and TeamAsia; and Media Partners: Adobo Magazine, Business World, DOOH, DWIZ 882, 97.9 Home Radio, Manila Bulletin, My Inquirer, The Philippine Star, and United Neon Media Group.


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Gabriel

Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.