Philippine Information Agency leads #cyberREADI campaign to promote cyberwellness of Filipino youth


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  • Philippine Information Agency leads #cyberREADI campaign to spread cyberwellness among the Filipino youth
  • This campaign is part of the ASEAN-Japan Media and Information Literacy (MIL) for the Youth Project in partnership with the InfoComm Media Development Authority of Singapore with funding support from the Japan-ASEAN Integration Fund (JAIF)
  • PIA has also released various multimedia materials and resources developed in promoting good digital citizenship

With the rise of the internet, different hazards in the online world have been rampant nowadays and younger people have always been the vulnerable target of these harms. Filipino youth are likely susceptible to this danger since we spend the most amount of time online as revealed in recent studies.

In order to help prevent these hazards of the internet, the Philippine Information Agency (PIA), the official information arm of the Republic of the Philippines, is forcefully promoting its nationwide cyber wellness campaign, #cyberREADI, for the Filipino youth.

This campaign is part of the ASEAN-Japan Media and Information Literacy (MIL) for the Youth Project which the PIA is spearheading in partnership with the InfoComm Media Development Authority of Singapore and with funding support from the Japan-ASEAN Integration Fund (JAIF).

The campaign official logo and branding focused on #cyberREADI – with READI representing the five (5) ASEAN Core Values on Digital Literacy Responsibility, Empathy, Authenticity, Discernment, and Integrity adopted by the ASEAN Ministers Responsible for Information in May 2018.

These values served as a framework for digital literacy programs in the region:

  • Responsibility – We should think first and be responsible for what we post online.
  • Empathy – We should be respectful and thoughtful of how our online interactions may affect others.
  • Authenticity – We should be sincere in our online interactions and prepared to stand by what we post.
  • Discernment – We should critically evaluate the online information before acting on it.
  • Integrity – We should do the right thing, stand up for what is right and speak up against negative online behavior.

With the help of the University of the Philippines College of Mass Communication Foundation Inc. (UPCMCFI), the PIA has also released various multimedia materials and resources developed to highlight the importance and urgency of promoting digital literacy among the Filipino youth.

These materials are products of an audience analysis on youth’s level of awareness regarding online safety, using focus group discussions conducted with Filipino youth representatives in different areas in the country.

In the production of these materials,  four (4) themes determined by the ASEAN-Japan MIL Forum are greatly considered;the insights on the changing media consumption habits of the youth and initiatives and best practices in promoting media and information literacy as discussed by speakers from the Philippines, Singapore, Japan, UNESCO, and Facebook and in group workshops by representatives from public information, media, academe, and youth sectors of the ten (10) ASEAN Member States during the ASEAN-Japan Forum on Media and Literacy: Cyber Wellness for the Youth on March 2018.

Materials produced include:

  • Short videos on the following topics:
    • Cyberbullying
    • Online gaming
    • Online dating
    • Online scam
    • Online privacy
    • Internet addiction
      • Infographics
      • Social media cards
      • GIFs
      • Module for cyber wellness training

A dedicated webpage for the cyber wellness campaign is also in the works. PIA regional and provincial offices are rolling out their respective activities to further spread the cyberREADI advocacy.

H.E. Kung Phoak, Deputy Secretary-General for ASEAN Socio-Cultural Community said that the youth is expected to become more responsible digital citizens with the help of the timely relevant Cyber-Wellness campaign.

“There is a need to build information resiliency among the youth and protect them from the risk of getting misled by fake news and misinformation. With enhanced media and information literacy, the youth is expected to become smart consumers and responsible producers of online information. Through this project, we hope young people would better understand, inquire, create, communicate and think critically while digitally engaged” he said.

To know more about #cyberREADI, visit this link


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Gabriel

Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.

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