Ox Street teams up with Sneaksurf to bring Sustainable Sneakers to Culture Cartel

Ox Street, a leading online integrated sneaker-focused marketplace, today announced that it will be collaborating with sneaker retailer Sneaksurf to bring a special sneaker recommerce popup store to Culture Cartel, a street culture event happening in Singapore from 1 December to 4 December. 

The popup store will feature a Japanese ‘Wabi-Sabi’ theme which embraces the beauty in imperfection, providing not only a selection of top recent sneaker releases, but also a line of used ‘grails’ that have been authenticated by the Ox Street team to create a unique sneaker shopping experience at the event. This follows Ox Street’s introduction of Used earlier this year to head the sustainability movement within the sneaker resale market.

Commenting on the collaboration and concept, Ox Street founder and CEO, Gijs Verheijke said: “We loved the philosophy of Wabi-Sabi where you embrace and even celebrate imperfections and transience – which applies to used sneakers, where every scar and every scuff has a story and gives the shoes more character. Buying pre-loved is a great concept as you are not only keeping shoes out of landfills, but it is also economical as used pairs can go as low as 50% or even as much as 70% off brand new. With a generation of people who care about the environment and enjoy thrifting, we think Culture Cartel is a great moment to celebrate sustainability.“

Culture Cartel attendees will be able to visit the Ox Street recommerce popup store to access a broad supply of products instantly available for pickup, with pre-verified sneakers available for purchase on the spot. For visitors whose sizes are not available at the popup store, Ox Street’s marketplace will provide full selections that can be delivered to the buyer’s home at a later date. 

As part of the event, the Ox Street will also be hosting several raffles over the course of the weekend where visitors can stand a chance to win exclusive pairs of sneakers. 

For more details and to stay in the loop, check out @OxStreet on Instagram.

What do you think?

Written by Gabriel

Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.


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