New BUYANIHAN music video by Gary Valenciano launched

Mr. Pure Energy lends talents pro bono in support of MSMEs

A music video starring multi-awarded singer-songwriter, dancer, musician, actor, music producer, and TV host Gary Valenciano premiered on July 10 for a campaign to support micro, small, and mid-sized enterprises (MSMEs).

The MTV is a public service announcement; part of the multi-sectoral project called BUYANIHAN that was organized by the Association of the Filipino Franchisers Inc. (AFFI), the Department of Trade and Industry (DTI), Go Negosyo, SM Super Malls, Globe My Business, PLDT KaAsenso, Security Bank, Union Bank, Sea Oil, and Farmacia ni Dok, with the  support of  the Philippine Association of National Advertisers (PANA), and the Kapisanan ng Brodkasters ng Pilipinas (KBP).

MSMEs are the backbone of every economy but, sadly, many were put on the brink of insolvency because of the COVID-19 lockdown. And with the country’s fiscal heartbeat largely driven by consumption, community support for these enterprises cannot be stressed enough.

BUYANIHAN can providethat lifeline.

Prolific for his theme songs in network soap operas and films, Valenciano produced, recorded, and shot the MTV at his home pro bono while most of the country was still confined by the less-stringent GCQ (general community quarantine).


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Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.