Personal Collection Direct Selling Inc. (PCDSI) announced that actress and recording artist Kim Chiu has joined the PC family as the new face of Nature’s Way Aloe Vera System, PCDSI‘s flagship haircare brand. Kim was formally launched during the brand’s press event last August 16, 2019, titled “Born to Shine.”
Being a famous celebrity, Kim knows a thing or two about beautiful hair. From rocking soft waves, everyday up-dos and free-flowing hair, to red-carpet-ready hairstyles, Kim only trusts Nature’s Way Aloe Vera System to keep her crowning glory strong and healthy so she can take on the world with confidence.
“Dapat maganda ang hair kasi diyan nanggagaling ang confidence mo, kasi kung hindi ka masaya sa hair mo, hindi ka rin confident,” Kim shares. “Hair is one of the most important tools in being a confident woman.“
“Kim is the perfect face for Nature’s Way Aloe Vera System because, like our well-loved ingredient aloe vera, Kim is one of the most adored artists of our time. With her cheerful personality, natural confidence, and the effort she puts into everything she does, Kim perfectly represents what Nature’s Way stands for,” says Nikki Blanco, Senior Brand Manager for Nature’s Way Aloe Vera System. “I am proud that she is part of Nature’s Way family, truly an inspiring example of a modern and confident woman with amazing hair.”
Kim will appear in all elements of the brand’s marketing campaigns including print, digital advertising, in-store displays, social media, events, etc.
Watch behind-the-scenes footage of Kim’s first Nature’s Way Aloe Vera