Harley-Davidson Asia Emerging Markets held its first-ever virtual Harley Owners Group (H.O.G®) rally last on Friday, 8 January 2021. A gathering of Harley-Davidson owners and fans that bonds the riding community together through passion, identity and brand loyalty, the virtual rally included an engaging line-up of activities. In a 90-minute show broadcasted live on Harley-Davidson’s Facebook Page (@harleydavidsonasia), the rally celebrated the community’s shared passion for freedom and adventure, attended live by over 700 of H.O.G® members and 11,000 motorcycling enthusiasts across Singapore, Vietnam, Taiwan, South Korea, Hong Kong, Philippines, Indonesia, Malaysia and Thailand. With this event the brand also reached out to motoring enthusiasts outside the H.O.G® community, welcoming all to the Harley-Davidson brand of freedom and adventure.
The virtual rally, which garnered over 77,000 views was kick-started by Mr. Sajeev Rajasekharan, Managing Director, Harley-Davidson, Asia Emerging Markets & India with a welcome address for the riding community: “Harley-Davidson has always thrived upon sharing experiential events with our riders. With the physical barriers, we wanted to find a way to transcend borders and continue to connect with our riders. By hosting this virtually, riders across Asia can all unite and reignite the sense of camaraderie and love for freedom and adventure.”
Setting the tone for the evening, this was followed by a video of H.O.G® community and their most memorable rides in 2020, showcasing their love and passion for adventure on two-wheels. Celebrating self-expression, viewers at the virtual rally were asked to vote for their favourite custom bike by creative Harley-Davidson owners, where Benedict Ang with his 2018 Iron 883™, from the H.O.G. Davao Chapter, took home a custom plaque. Riders from the community were also featured in conversations with host and comedian, Rishi Budhrani to share more about their love for adventure and their thoughts about belonging to this passionate community. Attractive prizes were also given out during the trivia segments where viewers were challenged to a series of questions on the brand. The evening continued with exciting performances by Singaporean duo Jack & Rai as well as popular Thai Rockabilly band, TRIX ‘O’TREAT.
All attendee H.O.G. members who registered during the live show will be presented with the first-ever virtual rally patch, redeemable at local dealerships and discounts off selected Harley-Davidson general merchandise.