Global Latin music idol Maluma has just released his new single and video entitled “Mojando Asientos” featuring fellow singer-songwriter Feid. The video for the catchy reggaeton track was shot in Medellín, Colombia by none other than Maluma himself, Juan Luis Londoño, as both its director and producer.
“Mojando Asientos” is the first music video shot by his own production company Royalty Films.
Making his directorial debut, Maluma’s vision was to create an artistic and visually poetic music video showcasing beauty, innovative imagery and figurative expressions through different environments, colors and nature. It was co-directed by Cesar “TES” Pimienta and Rayner Alba “PHRAA,” who have been longtime day-to-day Maluma collaborators for his brand’s art direction, photo and video content.
Maluma has always had creative input in his music videos and other projects and establishing the company was a longtime dream that progressed naturally throughout the years.
“I am happy to launch my own production house Royalty Films that will create videos for my music and my foundation as well as other projects including those of fellow artists,” the chart-topping superstar shares. “Royalty Films has been a dream that we wanted to accomplish and now we have the expertise and in-house talent and I am happy to collab with TES and PHRAA who know me so well and believe in my vision.”
Royalty Films was created by Maluma to help support Latino creatives within the music, film, television and commercial fields. The artist’s vision is to continue directing and producing his upcoming music videos, and other top line ventures under Royalty Films, as well as to provide an opportunity to the young creatives who are part of his foundation, El Arte De Los Sueños.
Among his goals with Royalty Films, is to produce Latino stories that have not been told and to visually continue to disrupt by working with upcoming talent, who want to creatively come out of their comfort zone.