The opening and closing ceremonies of the recently concluded 30th Southeast Asian Games at the Philippine Arena and Clark City still makes jaws drop whenever the sounds and sights of it come to mind.
The brave and colorful Filipino spirit came to life on stage, providing glimpses of our art and culture, our tribal roots, old society elegance, and modern soul. The impressive, mind-blowing visual images that constantly changed, evolved and defied the imagination, added a new dimension to entertainment. They enhanced the storytelling and delivered the message with both sensitivity and punch.
Last December, another dazzling production kicked off the 500-day countdown to the 500 years of the Victory of Mactan in Cebu. The one-hour cultural show entitled “Mangayaw; The World of Our Ancestors” showcased graceful choreography, original music, and a captivating production of dazzling visuals. The Quincentennial Celebration aimed to highlight the heroism and importance of Lapu Lapu in Philippine history.
What audiences probably do not know is that the unsung hero of both the SEA Games and the Quincentennial kick-off is immersive technology. It can make everything magical and bigger than life. Captivating visual images that were constantly changing, evolving and defying the imagination added a new dimension to the viewing experience. They enhanced the storytelling and delivered the message with both sensitivity and punch.
In the Quincentennial kick-off, Video Mapping Technology by IMMRSV ASIA INC. helped transformed the show from just great to stupendous. Immersive technology was the creative tool that amplified the action to retell and relive early scenes of Philippine history.
Lutgardo Labad, noted composer and multi-awarded director of music and theater who led the presentation, said he was “completely swept away by the innovative technology of projection mapping”. “Before, props were firm and set with some finality in their tones and colors. But in my first-time experience of witnessing video or projection mapping, the texture of the physical backdrop: floors, walls and ceilings, became a new breed of characters themselves. They accentuate the emotions and provide a dynamic engagement with the human characters.”
“Immersive technology is a new tool that can turn any size wall, building façade, blank space or object into a screen that tells stories, teaches lessons, conveys information or evokes all sorts of emotion. It makes audiences act and respond to the events in a positive way because the audience becomes part of the message. That’s why brands, sports and government use immersive technology these days to kick off events, launch products, inaugurate places and promote tourism or mark special occasions. It’s the best storytelling tool,” said Tony Gloria, chairman and co-founder of IMMRSV Asia who also founded and chairs Optima Digital and UxS (Unitel/Straight Shooter).
“Using creative imagination with the help of 360-degree video, virtual reality and the unique application of sound, light and projection creates eye-popping, mesmerizing experiences. This innovative creative execution never fails to wow and send the message across. How can you forget something that you have been part of, or that became a part of you?” he added.
Immrsv Asia worked on the notable 30th SEA Games closing ceremonies — resulting in tech-driven productions that were perfect in execution, with mind-boggling visual displays and dramatic overhead shots that provided world-class entertainment for all.
Mart Miranda, CEO of Video Sonic and co-founder / president of IMMRSV Asia says immersive technology creates modern day magic. And it has a lot of applications. Museum exhibits, for example, can bring historical figures to life through augmented reality. Julius Caesar can speak and tell his version of the Ides of March to students. Prehistoric animals can roam the premises so guests can measure their height against them. Theme parks can amp up the excitement and overall experience with headsets and touchscreen magic. “In fact, any one and anything can use immersive technology to achieve any desired effect,” said Miranda, whose IMMRSV firm recreated Hogwarts using immersive technology for a Harry Potter-themed party.
Sporting events have been ahead of the curve in embracing immersive technology, Miranda shared. “That’s because sports fans demand high-impact effects so they can better listen, watch and experience the action. New immersive technologies and apps have changed the ways that fans interact with teams, players and brand sponsors. Opening ceremonies of sports events have all benefited from immersive technology.”
“We have the creative vision, the talent, technology and equipment to achieve something local audiences have never seen. We can fuse existing technologies and creative approaches to create amazing, magical effects. Trust the innate art and capability of the Filipino. And trust the forward vision of our creative and production talents,” added Tony Gloria.
Now is the time to embrace these new mediums and let the world know that immersive domes, projection mapping, virtual augmented reality, air scan technology, 3D animation graphics, LED Baton, digital graffiti, holograms, interactive videos, interactive touch walls, dynamic thoughts and laser mapping are all here to help deliver the perfect message, Miranda concluded.