L’Oréal Philippines Accompanies the Group’s Global Solidarity Initiative to Support the Fight Against COVID-19

L’Oréal Philippines leads the local industry with new safety protocols for salons and beauty counters, and provides care with 10,000 self-care services and PHP 30 M

L’Oréal Philippines has announced its local solidarity commitments towards the fight against COVID-19 with actions that accompany the initiatives of L’Oréal markets across the world.  The company will focus locally on spearheading safety training and protocols in salons and beauty counters, providing care services and products to front liners, and providing financial assistance for employees and partners.

Beauty Through Safety

In support of the hairdressing industry and its recovery, L’Oréal Philippines will lead the local release and implementation of salon hygiene standards created by the L’Oréal Group worldwide. These guidelines will outline new procedures for proper sanitization and services, including social distancing guidelines between customers.  The company’s three brands L’Oréal Professionnel, Kerastase, and Matrix will spearhead the immediate cascade with their partners as salons and barbershops across the nation prepare to recover from this crisis. L’Oréal Philippines is committed to ensuring that beauty remains a safe experience withing beauty counters and stores and will also take the lead in new safety guidelines for its other beauty brands including L’Oréal Paris, Maybelline, Garnier, and Kiehl’s.  Beauty has always been a hygiene industry with tools and consumer environments always disinfected; the arrival of new guidelines across salons, barbershops, counters, and stores will reinvent the consumer experience to become even safer than before.

Addressing the requests of the medical community for safety haircuts allowing them to perform their jobs better, the company has answered this call by committing 1,000 safety haircuts starting this week with selected partners and hospitals.  These haircuts will be performed following strict safety and hygiene procedures validated by the requesting medical teams, and will be done by graduates from the company’s Beauty For a Better Life program and volunteer hairdressers from key partner salons.

Beauty Through Care

Recognizing the role that care can play in feeling good and regaining morale in these uncertain times, the company has pledged to provide 10,000 free self-care services across the nation towards frontliners after we recover from the peak of the crisis.  These care services will be conducted within the company’s premises and with key partner salons.

Over PHP 30 Million worth of aid in the form of 100,000 skincare and haircare products will be provided for frontliners, partners, and providing relief to people affected by COVID-19 in the Philippines. These actions will also mobilize its employees to take part in showcasing selflessness by personally bringing care to the most vulnerable, and showcasing its true meaning and value for those that need it most.  Beneficiaries of the beauty brand’s donations of skincare and haircare hygiene kits will be frontliners of all kinds within the community whose courage and selflessness to take of others during this time are beautiful in its own way.

During the first few weeks of the health crisis causing a global disruption across different industries, L’Oréal Philippines implemented safety and precautionary measures for all employees, as their health and well-being are of utmost priority. As the country moves closer to a recovery period in due time, L’Oréal Philippines has also continued to provide employees guaranteed basic pay, and financial assistance for partners assigned to its business including beauty advisors from its counters and stores. Upskilling and educating these partners have also been of top priority for the beauty brand, as they continue to make learning accessible through online classes for beauty advisors and hairdressers. Through various recovery programs, the brand aims to empower their partners to withstand the consequences of this pandemic while ensuring they remain equipped and empowered to bounce back.

“L’Oréal Philippines is committed to individuals who have shown courage in these extraordinary times. As a beauty leader, we are doing everything in our power to provide safety and care where it is most meaningful and where we are most needed. We are empowering our brands and our employees to demonstrate solidarity and real human connections, as the only way to fight this pandemic is through our collective efforts,“ said Supriya Singh, L’Oréal Philippines Country Managing Director.  

As the world continues to combat COVID-19, the L’Oréal Foundation has kick-started its efforts globally by donating 1M Euros and through brands like L’Oréal Paris and Garnier have produced hand sanitizers and hygiene kits for partner beneficiaries, hospitals, pharmacies, social workers and volunteers.  The Group has transformed its operations in 28 plants across the world to produce over 40 million units of hand sanitizers.

“Beauty is and will always be a way to feel good, to regain morale, and to see the good in things,” – Jean Paul Agon, Chairman and CEO of the L’Oréal Group.  


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