An epic year deserved an epic ending, which was what Levi‘s exactly had in mind when it wrapped up 2015 with a grand year-end party for all Levi’s lovers. No less than Charice Pempengco and international DJs like Major Lazer and Dillon Francis electrified the Palace Pool Club last Dec. 10, the night when Levi’s celebrated its successes of the past year—from organizing spectacular fashion shows to the well-hyped launches of its new collections.
It was a priceless treat for all Levi’s lovers all night, especially when Charice, who was not on the list of performers that night, dazzled the crowd with her cover of Justin Bieber’s “Sorry” and gave the audience an adrenaline buzz.
“Levi’s had a great 2015 and we wanted to end it with a bang. In a way, it was our treat to all our loyal customers who continue to patronize the brand and support all our events,” said Levi’s Marketing Lead Kaths Laudit of the company’s last happening for the year.
“This new year, people should expect more exciting events and, of course, more fashionable denim apparels. We will surely keep in step with 2016’s fashion trends without losing the identity that Levi’s is known for,” Laudit enthused.
Two free Major Lazer tickets were given to all Levi’s customers—at select Levi’s stores—with a P3,000 single receipt purchase, inclusive of any men’s bottoms, women’s bottoms, or trucker jacket.