Jollibee welcomes Pia Wurtzbach as the newest endorser of Tuna Pie

  • Tuna Pie has finally returned
  • It now comes crispy and creamy two-na sarap variants—Original and Spicy
  • Pia Wurtzbach is welcomed as the endorser of Jollibee Tuna Pie

The crispy and creamy two-na sarap Jollibee Tuna Pie is now available on the menu!

Miss Universe 2015 Pia Wurtzbach has been chosen as the endorser of the most sought out Tuna Pie which now comes in Original and Spicy variants.

Pia, looking confidently beautiful as ever, is the latest addition to the star-studded Jollibee family of ambassadors.

Pia said that this endorsement is a dream come true for her and she reminisced her golden memories with Jollibee

“I’ve been dreaming of working with Jollibee for a long time now,” says Wurtzbach. “It’s a brand I grew up with. I even had a birthday party at Jollibee as a kid growing up in Cagayan de Oro City. Who doesn’t love Jollibee?”

Jollibee believes Pia is the perfect choice for the new commercial. Just like the two-na variants of the Tuna Pie, Pia was praised as an “effortlessly elegant” like the classic Tuna Pie or as “fiery and adventurous” like the flavorful Spicy variant.

“We believe Pia Wurtzbach is the perfect choice to be the face of our two-na variants for the Jollibee Tuna Pie, because of how dynamic she can be,” says Mari Aldecoa, Jollibee Marketing Director for Core Products. “She can be as effortlessly elegant or as fiery and adventurous as she wants, and we absolutely love that. We’re excited for all the memories we can make with Pia now that she’s part of the Jollibee family.”

It seems that Pia is now a certified fan of the Spicy Tuna Pie variant. “I love the new Spicy Tuna Pie! It’s just the right amount of kick,” she says. “Don’t worry about it being too hot! If you love the Original variant, wait ‘til you try this one!”

Whether you love the timeless classic of the Original Tuna Pie or you like that extra hot kick of the Spicy variant, the Tuna Pie’s crispy and creamy two-na sarap will keep you coming back for more with its two-na variants! Grab yours now for only PHP 45.00, or if you can’t get enough, try the Tuna Pie Trio for only PHP 132.00! Tuna Pie is available for dine-in, take-out, drive-thru, and delivery at all Jollibee stores nationwide.

Log on to or dial #87000 to order yourself the crispy and creamy Tuna Pie. For more info and updates on Jollibee products, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @jollibee on Twitter and Instagram.

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Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.