Philadelphia is buzzing with excitement as the jolliest bee finally brings its signature brand of joy to the city for the first time.
Homegrown restaurant chain Jollibee marks another milestone in its North America expansion journey with the opening of its first branch at 7340 Bustleton Avenue, Philadelphia last September 2, making it the first location to serve the state of Pennsylvania.
As in its previous opening in different U.S. locations, Jollibee Philadelphia drew a crowd during the opening day with a familiar scene of excited customers lining up for dine-in and even for drive-thru in the early hours of the morning to get hold of its buzzed-about menu offerings. Jollibee Chickenjoy was recently crowned the “best chain fried chicken in America” by Eater.com, a global food website under Vox Media.
“The Jollibee Philadelphia store is very special to us because it is our first location in the whole of the state of Pennsylvania, and we are deeply grateful for the appreciation of Philadelphians who came and made our opening day memorable. Serving new markets has always been an exciting mission for us and it has been integral to achieve our goal of becoming among the top five restaurants in the world,” said Maribeth Dela Cruz, President, Jollibee Group North America.
Some of the top seller menu items include the Original and Spicy Chickenjoy, which is delicately hand-breaded and cooked with precision to achieve the Juicylicious taste and Crispylicious texture on first bite; the Original Chicken Sandwich, which is served on a toasted brioche bun and stuffed with crispy, juicy chicken breast fillet with umami mayo; and the Spicy Chicken Sandwich, which is a fiery version of the chicken sandwich with sriracha mayo and fresh jalapenos. Another crowd favorite is the mouth-watering Peach Mango Pie which is made of crispy and flaky pie filled with peaches and real Philippine mangoes.
“It has been a goal of ours to open a location in Philadelphia for some time and we are honored to be a part of this extraordinary city. We are truly humbled by the warm and joyful welcome we received on opening day, and we are grateful to be part of this dynamic city full of rich history, culture, and incredible food. With every store opening, it is an honor to continue introducing people to the Jollibee brand and we look forward to doing so as we expand across North America,” said Dela Cruz.
The opening of Jollibee Philadelphia marks its 85th location in North America which came at the heels of the successful opening of its Times Square location last August 18. In the coming months, it is slated to open more stores in California and Florida in the U.S., and British Columbia in Canada.
Jollibee is the flagship brand of Jollibee Group, one of the largest and fastest growing restaurant companies in the world. To learn more about Jollibee and other brands of the Jollibee Group, visit www.jollibeegroup.com. Fans may also visit the official Jollibee Philippines website www.jollibee.com.ph and Jollibee U.S. website www.jollibeefoods.com.