Leading online job portal JobStreet Philippines has expanded their efforts to empower young Filipino job seekers as they launched their official TikTok account, featuring various content to promote career advancement.
On its official page, JobStreet Philippines showcases useful tips and advice from industry professionals, latest job trends, and other creative and fun content that every employee and job seeker can relate to. Their account will also feature any upcoming event updates or campaign announcements.
From being a job-hunting platform, JobStreet has extended its channels to social media to reach out to the highly-digital labor market in the country. With this, JobStreet intends to connect with the future workforce and Filipino job seekers overall through TikTok, along with their upgraded mobile app and Facebook page.
TikTok is a social media platform best known for its built-in recording and editing features that make it easy for users to post videos. Since its launch in 2016, the platform, which now has over 33 million local users, has grown popular among Filipino Gen Zs as it appeals to their desire to both mass consume and create content.
“We’re always looking for different ways to reach a wider audience, but especially today’s Gen Zs that have been so affected by this pandemic. They’re facing so many unprecedented challenges like the disruption of their education and overall training, and JobStreet Philippines hopes to help guide and empower both new graduates and job seekers to be future-ready in their career,” said JobStreet Philippines Head of Marketing Kim Viray.
Viray emphasized that he envisions JobStreet Philippines’ official TikTok page to be the go-to channel of younger job seekers for informative and educational yet entertaining content related to work. JobStreet Philippines is also planning to collaborate with student organizations and content creators to appeal more to their target audience.
This is one of many other efforts that JobStreet Philippines has launched to stand by their commitment of providing a job for every Filipino, including fresh graduates and new job seekers. Recently, JobStreet Philippines announced their Government Online Career Fair in partnership with the Civil Service Commission that connected fresh graduates and Filipino job seekers to thousands of government jobs.
To find relevant and insightful content about career, visit JobStreet Philippines’ official TikTok page at https://www.tiktok.com/@jobstreet_ph.