Veteran actor Ian Veneracion started his showbiz career at the tender age of five and continues to flourish at age 42. What is his secret in keeping the magic alive in this country’s competitive and fast-evolving entertainment landscape?
To begin with, Veneracion took a long, circuitous route to leading man status. He started in the TV sitcom Joey and Son, headlined by funnyman Joey de Leon. After his stint at the longtime variety show That’s Entertainment, he began to tackle more mature roles and eventually transitioned from child actor to action star, becoming one of the most sought-after artists of his generation.
Teaming up with Jodi Sta. Maria and Bea Alonzo in the hit ABS-CBN soap operas Pangako Sa ‘Yo and A Love to Last, his gorgeous good looks cranked up the kilig factor and before showbiz watchers knew it, Veneracion’s popularity was off the charts.
But what does it take to endure in an industry that is teeming with equally good-looking, younger, and more aggressive actors? How does one stay in the radar without being a scandal magnet?
Without the slightest hesitation, Veneracion declares that he owes his longevity to hard work, kindness, and “pakikisama” with his colleagues and peers.
“Kindness and pakikisama are key. Starting off as an outsider showbiz neophyte compelled me to be professional, to always come on time, to know my lines by heart, and to be kind to people,” says Veneracion, whose father Roy Veneracion is a renowned painter.
“I was forced to do the hard work and I would not have wanted it any other way,” he stresses.
An excellent work ethic is just one of his assets. Veneracion also believes he owes it to his fans to constantly present his best self each time he faces the camera by maintaining a healthy and active lifestyle. Behind the camera, Ian makes sure that he keeps a balanced diet and engages himself in regular exercise and physical activities like football, boxing, scuba diving, paragliding, and skydiving.
On top of that, during the rainy season, he also takes all precautions to protect himself from respiratory ailments like cough so he can fulfill his work commitments.
Fortunately, Veneracion has found a trusted ally in Ascof Lagundi (Vitex negundo L. Lagundi Leaf), the pioneering and innovative natural medicine for cough in the Philippines. Ascof Lagundi is made from 100 percent organically grown Lagundi leaves, making it a natural remedy for cough and bronchial asthma.
“Balance is key to wellness. You need to work, but you also need to seek recreation. You need alone time, pero dapat may balance pa rin, so you need physical activities and spiritual interests,” Veneracion points out. “Try to get enough sleep and to eat foods that strengthen your immune system. Pero kapag tinamaan kayo ng cough, take Ascof Lagundi.”
Veneracion prefers using the variant Ascof Forte Menthol Syrup, which comes in sugar-free or regular, owing to its ‘hagod-menthol’ soothing effect on his throat.
“My personal habit is when I start to feel the onset of cough, umiinom na agad ako ng ASCOF Forte Menthol Sugar Free Syrup kasi natural s’ya and safe. Agad-agad kong nararamdaman ‘yung ginahawa sa lalamunan. Nakatutulong s’yang paginhawain ang aking ubo habang ito ay gumagaling,” he says.
Veneracion relates that he takes Ascof Lagundi with him even during tapings and shoots to ensure that when he starts feeling the early symptoms of cough, he can get instant relief from its cooling effect to the throat.
“It’s something that I bring with me everywhere. When my manager informed me that Ascof was signing me up as an endorser, I said, ‘Perfect, just last week I had Ascof Lagundi in my bag. I definitely believe in the product. Kasi safe and natural s’ya. During the shoot I actually drank it,’ ” Veneracion reveals.
“You can trust Ascof Lagundi. Because it’s a natural remedy, you can take it even at the first signs or symptoms of cough. Hindi ka matatakot because it’s safe,” he adds.
With his cherished values of professionalism, kindness, camaraderie and hard work, and with the aid of good health habits, Veneracion is set to keep his star shining and affirms his status as a respected name in the local entertainment industry.